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Hello.

Brand is a result of the promises you keep. What promises are you making and how are you keeping them?

Get to Know Michel

If people are free to make their own decisions,
guided by a clear organisational identity for them
to reference, the whole system develops greater coherence and strength.

Margaret Wheatley

Identity is how organisations translate their world.

I help you uncover and understand your identity of purpose and values, advise how to avoid the risk to them of making the wrong promises and how to take them into the everyday unheroic work of your organisation.

Contact Michel

It would be terrific to hear from you.