I am an independent Brand analyst dedicated to helping organisations make promises they can keep and keep the promises they make.
For over two decades, I’ve been helping organisations like yours make promises they can keep, and keep the promises they make. Creating alignment between who you are, what you say, and what you do. So people know and experience what you care about and whether you’re offering up products, services, or ideas, nothing gets in the way of your success.
Unlike traditional “branding” programs that produce campaign driven results disconnected from the way you do business, my unique process involves Socratic-style discovery in which the true persona of your organisation is revealed, not invented. That analysis is followed by an exploration of your desired future state and the critical gaps and misalignments between the two. Business practices are then added, subtracted, adjusted, and tested to measure their effectiveness in the marketplace.
Currently based in Victoria, Australia, I work with a diverse range of clients throughout Australia and the United States – including small-to-medium size enterprises, individuals, larger corporations, and nonprofits. Some are laying the foundations for shiny, new ventures. Others are responding to changes in the marketplace. Still others are in the process of re-inventing themselves to take advantage of new opportunities.
I am a regular contributor to print and online publications including smartcompany.com.au. In addition to my professional services I am currently Director & Board Chair for Early Childhood Education and Care organisation Gowrie Victoria and serve in an advisory “Chair at Large” role for other organisations.