What is Brandology? It’s pretty simple really, it’s the name I do business under. What’s more important is how can I help you …
If you would like to know more about the services I provide please contact me – I’m always happy to listen and will usually ask a few questions too.
The work I do helps to bring internal reality and external perception of organisations into alignment so the result:
- supports an enduring culture
- drives sustainable differentiation, and
- withstands the test of time
When you build alignment – of who you are, with what you say and do – across your organisation and your marketplace, you build something with true staying power. The way others see you is the result of the promises you keep.
I believe that a strong brand is not built through a list of tactical outputs such as advertising campaigns and corporate identities. It is the result of the promises you keep. So first, I work with you, walking backwards into the core of your company to find the foundation elements that drive your brand.
I employ well-defined processes – leaving you with a deeper level of understanding about your organization and the promises it makes and keeps. The processes I use fall into three generally defined categories:
Build internal understanding and awareness of the foundation elements of the brand.
Experience + Alignment
Analyize gaps between the brand and actions across the organization, and identification of resulting opportunities to strengthen delivery.
Develop the language that will connect the brand to all internal and external audiences, set realistic expectations for what you can and can’t do and make promises you can keep.
Within these categories, I provide a range of practice areas that help you achieve alignment of your brand and its consistent representation to all stakeholders.
If you would like to know more about the services I provide or discuss how I can help you please contact me.