A series of eBook blogthologies. Edited and updated from my weekly blog on the SmartCompany site, these books are part philosophy and part practical advice for achieving your brand result.
After 15 years serving as a brand advocate for large and small companies in the public and private sectors of the United States, Michel Hogan returned to Australia and began a weekly blog about brand for online business site SmartCompany. Eight years and nearly 500 posts later, her shrewd insights, down-to-earth wisdom, and practical advice offer a secret weapon to leaders charged with managing their organisations’ brands…
Click here to read more and buy the eBook from Amazon.
Don’t have a Kindle and don’t want to use the Kindle App? You can buy a PDF copy for $5.00.
The second blogthology “The Unheroic Work of Brand” will be available later in 2018.
If you’d like to be notified when the new book is available please fill out the form below (I won’t use your email for any other purpose).