Hi. It’s great to meet you.
I am an independent thinker and adviser on org identity dedicated to helping them make promises they can keep and keep the promises they make.
For over two decades, I’ve been helping organisations like yours make promises they can keep, and keep the promises they make. Creating alignment between who you are, what you say, and what you do. So people know and experience what you care about and whether you’re offering up products, services, or ideas, nothing gets in the way of your success.
Unlike traditional “branding” programs that produce campaign driven results disconnected from the way you do business, my unique process involves Socratic-style discovery in which the true persona of your organisation is revealed, not invented. That analysis is followed by an exploration of your desired future state and the critical gaps and misalignments between the two. Business practices are then added, subtracted, adjusted, and tested to measure their effectiveness in the marketplace.
Currently based in Victoria, Australia, I work with a diverse range of clients throughout Australia and the United States – including small-to-medium size enterprises, individuals, larger corporations, and nonprofits. Some are laying the foundations for shiny, new ventures. Others are responding to changes in the marketplace. Still others are in the process of re-inventing themselves to take advantage of new opportunities.
I am a regular contributor to print and online publications including smartcompany.com.au.
What some people are saying.
Michel is an engaging thinker and relentless executor whose completely fresh approach to the very notion of “Brand” is ground-breaking…
Smart, sassy and in touch with the times, Michel is a positive force for change. Her ability to cut through the ‘crap’ and help people realise the true meaning of their message is key…
Michel asks the hard questions that you’re afraid to ask yourself. She questions the veracity your values, challenges your commitment to your promises, and peers into the cobwebbed corners of your brand.
Michel is very sharp and candidly challenges your ideas with an amazing amount of enthusiasm and wisdom.