If you would like to know more about the services I provide please contact me – I’m always happy to listen and will usually ask a few questions too.
The work I do helps to bring internal reality and external perception of organisations into alignment so the result:
- supports an enduring culture
- drives distinctiveness, and
- withstands the test of time
When you build alignment – of who you are, with what you say and do – across your organisation and your marketplace, you build something with true staying power. The way others see you is the result of the promises you keep.
I believe that a strong brand is not built through a list of tactical outputs such as advertising campaigns and corporate identities. It is the result of your identity and the promises you keep. So first, I work with you, walking backwards into the core of your company to find the foundation elements you will need to build on.
The work we do will leave you with a deeper understanding of your organization and the promises it makes and keeps. The processes I use fall into three generally defined categories:
Build internal understanding and awareness of what you care about, your purpose and values – the foundation elements of org identity.
Experience and Alignment
Analyize gaps between identity and actions across the organization, and identify opportunities to strengthen delivery.
Develop the language that will connect the identity to all internal and external audiences, set realistic expectations for what you can and can’t do and make promises you can keep.