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Brand is a result of the promises you keep. What promises are you making and how are you keeping them?

Latest Articles

  • Wading through Barbra Streisand’s exhaustive 900-plus page biography, My Name is Barbra, I didn’t expect to stumble upon a lesson in maturity that applies to organisations and how their brands store value. In chapter seven, Streisand recounts her audition for the movie Funny Girl. She was trying to convince the director...

  • While enjoying a coffee with a friend, she shared a story about her workplace, which got me pondering the culture-process divide and the consequences for people’s endeavours. Culture is how people choose to do things repeatedly, and processes direct people on how to do it. And when those two things...

  • A recent experience got me thinking about how inconsistent delivery of unheroic stuff is a surefire way to lose customers and erode the value stored in the brand. The story began when I opened my 2024 car insurance policy. My jaw dropped. After ten years with the same insurer, I’m...

  • Wading through Barbra Streisand’s exhaustive 900-plus page biography, My Name is Barbra, I didn’t expect to stumble upon a lesson in maturity that applies to organisations and how their brands store value. In chapter seven, Streisand recounts her audition for the movie Funny Girl. She was trying to convince the director...

  • While enjoying a coffee with a friend, she shared a story about her workplace, which got me pondering the culture-process divide and the consequences for people’s endeavours. Culture is how people choose to do things repeatedly, and processes direct people on how to do it. And when those two things...

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    Books

    A series of eBooks. Edited and updated from my weekly articles on business site SmartCompany, these books are part philosophy and part practical advice for achieving your brand result.

    The Unheroic Work.
    The Unheroic Work: On what you do, how you do it and why the brand is a result.
    Making Money and World Peace
    On purpose, values and keeping your promises.

    Speaking

    Michel speaks on the risk to purpose and values of people making the wrong promises. Where people fall into the gap between a story and the reality of their experience, undermining trust and eroding the brand.

    She calls on 30 years spent working alongside organisations big and small to lay bare the ‘brand is design and marketing’ myth and show that WHAT people do leaves a bigger mark than any logo.

    Work

    Have you ever made a promise you couldn’t keep? As a Brand Counsel I advise people and organisations on the risk to purpose and values of making the wrong promises.

    I help you find the disconnects between what you do and say. So you and your teams can get back on track. Hold true to your purpose and values, make promises that make sense for you, and keep them … consistently.

    Michel is one of those rare professionals who possesses the trinity of skills, tools and empirical wisdom to help you think differently about your challenges.

    AJ KULATUNGA

    Contact

    I’m here for any questions or inquiries you may have.

     

    Call me or fill in the form to send an email.

    +61 431 377 508

    Get in touch