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Brand is a result of the promises you keep. What promises are you making and how are you keeping them?
Latest Articles
Seven capitals that add value to a brand
When organisations think about capital, two dominate. Financial and human. Both are crucial, and abusing them will collapse value and drive you out of business. Yet, you accumulate value across more than those two. But don’t necessarily consider those things as capitals when making decisions. As a result, choices erode...
14 November, 2023You have one job
“Instead of bringing back 1600 plants, we might return from our journeys with a collection of small unfêted but life-enhancing thoughts.” Alain de Botton Travel always reveals… something. A recent trip reminded me of the importance of getting the essential things right. No matter what your business does. There is...
06 November, 2023Change how you think about values
It’s time for a values reality check. Coming to work for you doesn’t mean you get to tell me my values. I’ve had them long before I met you, and they’ll still be around when I leave. Yet that’s what too many organisations try to do. I’ve written countless words...
05 October, 2023
Seven capitals that add value to a brand
When organisations think about capital, two dominate. Financial and human. Both are crucial, and abusing them will collapse value and drive you out of business. Yet, you accumulate value across more than those two. But don’t necessarily consider those things as capitals when making decisions. As a result, choices erode...
14 November, 2023You have one job
“Instead of bringing back 1600 plants, we might return from our journeys with a collection of small unfêted but life-enhancing thoughts.” Alain de Botton Travel always reveals… something. A recent trip reminded me of the importance of getting the essential things right. No matter what your business does. There is...
06 November, 2023
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Books
A series of eBooks. Edited and updated from my weekly articles on business site SmartCompany, these books are part philosophy and part practical advice for achieving your brand result.
The Unheroic Work.
The Unheroic Work: On what you do, how you do it and why the brand is a result.
The Unheroic Work: On what you do, how you do it and why the brand is a result.
Making Money and World Peace
On purpose, values and keeping your promises.
On purpose, values and keeping your promises.
Speaking
Michel speaks on the risk to purpose and values of people making the wrong promises. Where people fall into the gap between a story and the reality of their experience, undermining trust and eroding the brand.
She calls on 30 years spent working alongside organisations big and small to lay bare the ‘brand is design and marketing’ myth and show that WHAT people do leaves a bigger mark than any logo.
Work
Have you ever made a promise you couldn’t keep? As a Brand Counsel I advise people and organisations on the risk to purpose and values of making the wrong promises.
I help you find the disconnects between what you do and say. So you and your teams can get back on track. Hold true to your purpose and values, make promises that make sense for you, and keep them … consistently.