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Brand is a result of the promises you keep. What promises are you making and how are you keeping them?

A Brand Counsel can help you find out.

If people are free to make their own decisions, guided by a clear organisational identity for them to reference, the whole system develops greater coherence and strength.

eBook The Unheroic Work is a guide to achieving your brand result.

Identity is how organisations translate their world.

I help you uncover and understand your identity of purpose and values. Advise how to avoid the risk to them of making the wrong promises. Teach how to take them into the everyday unheroic work of your organisation. And achieve a robust, resilient brand as a result.

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