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Michel Hogan

Brand Counsel

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Hello.

Brand is a result of the promises you keep. What promises are you making and how are you keeping them?

A Brand Counsel can help you find out.

If people are free to make their own decisions, guided by a clear organisational identity for them to reference, the whole system develops greater coherence and strength.

MARGARET WHEATLEY

eBook The Unheroic Work is a guide to achieving your brand result.

A series of eBook blogthologies. Edited and updated from my weekly blog on business site SmartCompany, these books are part philosophy and part practical advice for achieving your brand result. The Unheroic Work: A blogthology on what you do, how you do it and why the brand is a result. Following on from my first book "Between Making Money and World Peace", "The Unheroic Work" steps …

Identity is how organisations translate their world.

I help you uncover and understand your identity of purpose and values. Advise how to avoid the risk to them of making the wrong promises. Teach how to take them into the everyday unheroic work of your organisation. And achieve a robust, resilient brand as a result.

Contact Michel

Main Content

Hello.

If people are free to make their own decisions, guided by a clear organisational identity for them to reference, the whole system develops greater coherence and strength.

MARGARET WHEATLEY

Identity is how organisations translate their world.

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