Main Content


Brand is a result of the promises you keep. What promises are you making and how are you keeping them?

A Brand Counsel can help you find out.

An organisation's identity (purpose and values) is held in the promises they make, which are kept or broken by people's experience, achieving the brand as a result.

Michel Hogan

Identity is how organisations translate their world.

I help you uncover and understand your identity of purpose and values. Advise how to avoid the risk to them of making the wrong promises. Teach how to take them into the everyday unheroic work of your organisation. And achieve a robust, resilient brand as a result.

Contact Michel

It would be terrific to hear from you.