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Brand is a result of the promises you keep. What promises are you making and how are you keeping them?

Latest Articles

  • After a door panel blew out mid-flight, an FAA audit gave Boeing until the end of May to sort out continuing problems with its planes. The deadline is fast approaching, and it’s still unclear if executive exits, reshuffles and statements about “building on the learnings” will be enough to satisfy...

  • This started as a different article about the elements that make up an experience. But after rumbling them and examining what organisations do and don’t control, I realised the details are less important than how they turn into value. Which led me back to promises. In the hands of organisations, experience...

  • Nearly every week I see yet another story about a company embarking on a ‘rebrand’. Accompanying the hype is a rush to discard what got them here in an attempt to downplay or erase the past. Which is a common symptom of how people try to change a brand. It’s...

  • After a door panel blew out mid-flight, an FAA audit gave Boeing until the end of May to sort out continuing problems with its planes. The deadline is fast approaching, and it’s still unclear if executive exits, reshuffles and statements about “building on the learnings” will be enough to satisfy...

  • This started as a different article about the elements that make up an experience. But after rumbling them and examining what organisations do and don’t control, I realised the details are less important than how they turn into value. Which led me back to promises. In the hands of organisations, experience...

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    Books

    A series of eBooks. Edited and updated from my weekly articles on business site SmartCompany, these books are part philosophy and part practical advice for achieving your brand result.

    The Unheroic Work.
    The Unheroic Work: On what you do, how you do it and why the brand is a result.
    Making Money and World Peace
    On purpose, values and keeping your promises.

    Speaking

    Michel speaks on the risk to purpose and values of people making the wrong promises. Where people fall into the gap between a story and the reality of their experience, undermining trust and eroding the brand.

    She calls on 30 years spent working alongside organisations big and small to lay bare the ‘brand is design and marketing’ myth and show that WHAT people do leaves a bigger mark than any logo.

    Work

    Have you ever made a promise you couldn’t keep? As a Brand Counsel I advise people and organisations on the risk to purpose and values of making the wrong promises.

    I help you find the disconnects between what you do and say. So you and your teams can get back on track. Hold true to your purpose and values, make promises that make sense for you, and keep them … consistently.

    Michel is one of those rare professionals who possesses the trinity of skills, tools and empirical wisdom to help you think differently about your challenges.

    AJ KULATUNGA

    Contact

    I’m here for any questions or inquiries you may have.

     

    Call me or fill in the form to send an email.

    +61 431 377 508

    Get in touch