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Brand is a result of the promises you keep. What promises are you making and how are you keeping them?

Latest Articles

  • The famous 19th-century fable says a frog in boiling water will jump out. However, when put in tepid water that slowly increases in temperature, the frog will not notice the change and will die. Spoiler. It’s not true. A frog placed in boiling water will die immediately, and when cooler...

  • The word steppe comes from 15th-century Russia and means ‘further origin uncertain’, which neatly captures the nature of values. While they’re often presented as fully formed imperatives. They’re not. It’s an ongoing process to find them, understand them and use them to guide choices every day. But first. Vast and...

  • Values. Everyone has them, but not everyone knows what they are. The resulting gap can drive a wedge between what you say and do. Which matters. Because there are definite benefits in them becoming how you do things. One look at companies that stand alongside what they believe even when...

  • The famous 19th-century fable says a frog in boiling water will jump out. However, when put in tepid water that slowly increases in temperature, the frog will not notice the change and will die. Spoiler. It’s not true. A frog placed in boiling water will die immediately, and when cooler...

  • The word steppe comes from 15th-century Russia and means ‘further origin uncertain’, which neatly captures the nature of values. While they’re often presented as fully formed imperatives. They’re not. It’s an ongoing process to find them, understand them and use them to guide choices every day. But first. Vast and...

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    Books

    A series of eBooks. Edited and updated from my weekly articles on business site SmartCompany, these books are part philosophy and part practical advice for achieving your brand result.

    The Unheroic Work.
    The Unheroic Work: On what you do, how you do it and why the brand is a result.
    Making Money and World Peace
    On purpose, values and keeping your promises.

    Speaking

    Michel speaks on the risk to purpose and values of people making the wrong promises. Where people fall into the gap between a story and the reality of their experience, undermining trust and eroding the brand.

    She calls on 30 years spent working alongside organisations big and small to lay bare the ‘brand is design and marketing’ myth and show that WHAT people do leaves a bigger mark than any logo.

    Work

    Have you ever made a promise you couldn’t keep? As a Brand Counsel I advise people and organisations on the risk to purpose and values of making the wrong promises.

    I help you find the disconnects between what you do and say. So you and your teams can get back on track. Hold true to your purpose and values, make promises that make sense for you, and keep them … consistently.

    Michel is one of those rare professionals who possesses the trinity of skills, tools and empirical wisdom to help you think differently about your challenges.

    AJ KULATUNGA

    Contact

    I’m here for any questions or inquiries you may have.

     

    Call me or fill in the form to send an email.

    +61 431 377 508

    Get in touch