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Brand is a result of the promises you keep. What promises are you making and how are you keeping them?
Latest Articles
How 1% compounds brand value
You know the power of compounding. When you reinvest the interest on your investment, your return grows over time. Atomic Habits author James Clear discussed compound return of 1% habits at his Growth Faculty event in Melbourne this week. Describing how a daily 1% improvement in a habit will compound...
18 September, 2023The cost of failing to communicate
Failing to communicate isn’t entirely accurate. What mostly happens are well-intentioned if clumsy attempts that land as overly wordy, inadvertently patronising and jargon-filled information. And over and again, those efforts routinely fail to get any message across. Which is ironic given the roots of the word. Communicate emerged in the...
10 August, 2023Stop doing and add value
Do this.Start that.Add another idea.Layer a different process. All around is the quest for more. Bigger, different, shiny things to transport whatever you’re doing to the next level or a new place. But is more the answer? Try this. Do less. Scale back and instead inspect what’s happening now for...
12 July, 2023
How 1% compounds brand value
You know the power of compounding. When you reinvest the interest on your investment, your return grows over time. Atomic Habits author James Clear discussed compound return of 1% habits at his Growth Faculty event in Melbourne this week. Describing how a daily 1% improvement in a habit will compound...
18 September, 2023The cost of failing to communicate
Failing to communicate isn’t entirely accurate. What mostly happens are well-intentioned if clumsy attempts that land as overly wordy, inadvertently patronising and jargon-filled information. And over and again, those efforts routinely fail to get any message across. Which is ironic given the roots of the word. Communicate emerged in the...
10 August, 2023
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Books
A series of eBooks. Edited and updated from my weekly articles on business site SmartCompany, these books are part philosophy and part practical advice for achieving your brand result.
The Unheroic Work.
The Unheroic Work: On what you do, how you do it and why the brand is a result.
The Unheroic Work: On what you do, how you do it and why the brand is a result.
Making Money and World Peace
On purpose, values and keeping your promises.
On purpose, values and keeping your promises.
Speaking
Michel speaks on the risk to purpose and values of people making the wrong promises. Where people fall into the gap between a story and the reality of their experience, undermining trust and eroding the brand.
She calls on 30 years spent working alongside organisations big and small to lay bare the ‘brand is design and marketing’ myth and show that WHAT people do leaves a bigger mark than any logo.
Work
Have you ever made a promise you couldn’t keep? As a Brand Counsel I advise people and organisations on the risk to purpose and values of making the wrong promises.
I help you find the disconnects between what you do and say. So you and your teams can get back on track. Hold true to your purpose and values, make promises that make sense for you, and keep them … consistently.