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Michel Hogan

Brand Counsel

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How rules can undermine good judgement

Brand, Subscriber Articles, Unheroic Work · March 15, 2023

During a recent lengthy morning commute, I listened to the Knowledge Project podcast, where host Shane Parrish interviewed Aaron Dignan. …

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Make a Done List

Customer Experience, Employee experience, Promises, Purpose, Unheroic Work · March 6, 2023

Hands up if you have a ‘to-do’ list. I suspect nearly everyone does. Now hands up if you have a ‘done’ list. Fewer if any, hands in the air. …

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What we owe each other

Culture, Customer Experience, Employee experience, Promises, Purpose, Unheroic Work, Values · August 9, 2022

When a brand's store of value overflows, there's usually an undercurrent of I care about what you care about going on between me and you. It …

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Genuine engagement is found in activity

Culture, Employee experience, Unheroic Work · July 12, 2022

Forbes Magazine describes the idea of staff engagement as "the emotional commitment the employee has to the organisation and its goals". And …

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A secret weapon for managing your values

Culture, Org Identity, Unheroic Work, Values · June 23, 2022

The continuing effort to keep values in balance tempts many organisations to measure and manage them in people's performance and behaviours. …

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Every choice is an opportunity to show your purpose

Culture, Org Identity, Purpose, Unheroic Work · May 25, 2022

Turn in any direction these days, and you'll trip over people talking about their purpose. This is not a bad thing; it's essential to …

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How good intentions become bad communications

Brand, Communications, Subscriber Articles, Unheroic Work · May 9, 2022

It's 1990, and a Stanford University graduate student in psychology named Elizabeth Newton is using a game to test how people communicate. …

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Stop ‘mis-placing’ your brand and put its value to work.

Brand, Leadership, Marketing, Operations · March 24, 2022

"And then we started the brand work", said the CEO while I listened to her talk about the behind-the-scenes effort to reimagine their …

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Your values will benefit from some (productive) tension

Brand, Culture, Org Identity, Unheroic Work, Values · February 28, 2022

Sticking with values, I want to expand on an element of Aristotle's golden mean from my last article. I call it productive tension. Look …

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How Aristotle and Buddhism can help define your core values.

Brand, Culture, Employee experience, Org Identity, Unheroic Work, Values · February 8, 2022

Too many conversations about values start by asking are they right or wrong. But for most organisations “How do we use them?” is a more …

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Good morning, quick post walk splash. Foamy sparkl Good morning, quick post walk splash. Foamy sparkly and crisp. #youneverregretaswim #surfersparadise #oceanswim
A day at the beach #surfersparadise #beachliving # A day at the beach #surfersparadise #beachliving #beachlife #wanderwashington
Good morning - just to right amount of cloud for a Good morning - just to right amount of cloud for a photo 😀#goodmorning #surfersparadise
Beach haul. #surfersparadise #lookdown Beach haul. #surfersparadise #lookdown
Reading a travel article about Barcelona. Time tra Reading a travel article about Barcelona. Time travel post from trip. Memories of wandering streets. Meandering down colour drenched shady alleys during bright afternoons. #travelmemories #barcelona
the creative act by Rick Rubin sunlight filtering the creative act by Rick Rubin sunlight filtering through window by nature #goodreads
more morning magic. #bridgewaterbeach #portlandvic more morning magic. #bridgewaterbeach #portlandvictoria
morning rays #bridgewaterbeach #youneverregretaswi morning rays #bridgewaterbeach #youneverregretaswim #love3305 #portlandvictoria
Trying out my birthday present - new zoom lens. Su Trying out my birthday present - new zoom lens. Super crisp! #olympuslens #omd #pointimpossible #birthdaygirl
love a rock in the middle of an expanse of beach. love a rock in the middle of an expanse of beach. Resolutely there amid shifting sands. #beachlife
Just because flowers are the best kind. #blooms Just because flowers are the best kind. #blooms
love my one-of-a-kind @seahouse.5 pot 😍😍 love my one-of-a-kind @seahouse.5 pot 😍😍
look left, look right. Beach for days. #portlandvi look left, look right. Beach for days. #portlandvictoria
sea foggy morning swim - hello 2023. What do you s sea foggy morning swim - hello 2023. What do you say we try and be kinder to each other … #newyears2023 #youneverregretaswim #bridgewaterbeach #oceanswim #portlandvictoria
morning calm (and lovely swim) #bridgewaterbeach # morning calm (and lovely swim) #bridgewaterbeach #love3305 #portlandvictoria
Instagram post 17952453293190605 Instagram post 17952453293190605
summer morning mist #beachwalk summer morning mist #beachwalk
18 days to summer… feels like a lot longer today 18 days to summer… feels like a lot longer today. #nunsbeach #love3305 #somesunshineplease
A blizzard of paper thin white blossoms. Forget w A blizzard of paper thin white blossoms.  Forget what they are other than gorgeous. 😀 #whiteflowers
Cool news (well cool to me at least). Open the lat Cool news (well cool to me at least). Open the latest Entrepreneurs issue of Monocle magazine you'll find an article by me! 

I've loved them for years and am completely chuffed they asked. It's called "Death of the Charismatic Founder" and leads off the Good business, only better section.

Here's a snippet ...
"During recent years, a generation of huckster entrepreneurs has finally got its comeuppance, and observing its members’ falls from grace can teach us all a lesson..."

Pick up the magazine in places like Mag Nation or subscribe - they always have great content.
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