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Michel Hogan

Brand Counsel

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What we owe each other

Culture, Customer Experience, Employee experience, Promises, Purpose, Unheroic Work, Values · August 9, 2022

When a brand's store of value overflows, there's usually an undercurrent of I care about what you care about going on between me and you. It …

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Genuine engagement is found in activity

Culture, Employee experience, Unheroic Work · July 12, 2022

Forbes Magazine describes the idea of staff engagement as "the emotional commitment the employee has to the organisation and its goals". And …

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A secret weapon for managing your values

Culture, Org Identity, Unheroic Work, Values · June 23, 2022

The continuing effort to keep values in balance tempts many organisations to measure and manage them in people's performance and behaviours. …

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Every choice is an opportunity to show your purpose

Culture, Org Identity, Purpose, Unheroic Work · May 25, 2022

Turn in any direction these days, and you'll trip over people talking about their purpose. This is not a bad thing; it's essential to …

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How good intentions become bad communications

Brand, Communications, Subscriber Articles, Unheroic Work · May 9, 2022

It's 1990, and a Stanford University graduate student in psychology named Elizabeth Newton is using a game to test how people communicate. …

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Stop ‘mis-placing’ your brand and put its value to work.

Brand, Leadership, Marketing, Operations · March 24, 2022

"And then we started the brand work", said the CEO while I listened to her talk about the behind-the-scenes effort to reimagine their …

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Your values will benefit from some (productive) tension

Brand, Culture, Org Identity, Unheroic Work, Values · February 28, 2022

Sticking with values, I want to expand on an element of Aristotle's golden mean from my last article. I call it productive tension. Look …

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How Aristotle and Buddhism can help define your core values.

Brand, Culture, Employee experience, Org Identity, Unheroic Work, Values · February 8, 2022

Too many conversations about values start by asking are they right or wrong. But for most organisations “How do we use them?” is a more …

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A new tool for making promises you can keep

Culture, Leadership, Operations, Promises, Unheroic Work · January 20, 2022

On the bottom shelf of my bookcase, I've got a small library of books and a stack of papers that explore promises and commitments. The …

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Put play to work

Brand, Culture, Employee experience, Org Identity, Unheroic Work · December 1, 2021

When an organisation puts a 'fun place to work' in their values, they often mean a games room, funky furniture and kombucha on tap. Not how …

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Good morning! #portlandvictoria #harboursunrise #l Good morning! #portlandvictoria #harboursunrise #love3305 #foreshore #sunrise
Winter sky beach walks are the best. #bridgewaterb Winter sky beach walks are the best. #bridgewaterbay #love3305 #portlandvictoria
Precocious blooms getting started ahead of schedul Precocious blooms getting started ahead of schedule. Spotted on my walk yesterday. #earlyspringtime #cherryblossom
Late Autumn colour. So pretty. #autumnleaves Late Autumn colour. So pretty. #autumnleaves
misty magical forest misty magical forest
Early start. #weekend #roadtrip Early start. #weekend #roadtrip
Mood #ngv #artwander Mood #ngv #artwander
Love spending time with Rothko. Always see somethi Love spending time with Rothko. Always see something new… #ngv #artwander #reset
About as close to a selfie as l get 🙃 #ngv wand About as close to a selfie as l get 🙃 #ngv wander #oldmirror
Wintery sky and sea to match. #beachinanyweather # Wintery sky and sea to match. #beachinanyweather #love3305
Just because flowers. Live the soft tones and dece Just because flowers. Live the soft tones and deceptively hardy blooms. #flowers #crysanthemum
Beach ramble reflections, washed up coral and low Beach ramble reflections, washed up coral and low tide rocks. Love the different moods a beach evokes. #beachwalk #torquay #whitesbeach
Whenever l hit the road, l always wonder at the sc Whenever l hit the road, l always wonder at the scale and expanse of land unfolding.
Sunrise action at Bringalbert Lake this morning. W Sunrise action at Bringalbert Lake this morning. Worth the early start! #eastertrippin #sunrisesky #sunrise
Afternoon de-light through the trees. #eastertripp Afternoon de-light through the trees. #eastertrippin #camping #middleofnowhere
harvest moon. Happy Easter. #bringalbertlake (no l harvest moon. Happy Easter. #bringalbertlake (no lake but lovely and away from the hordes)
Jetty Southend SA cool and misty #eastertrippin Jetty Southend SA cool and misty #eastertrippin
last light sunset Southend SA #eastertrippin last light sunset Southend SA  #eastertrippin
Beach for days and maybe a fish… #discoverybay # Beach for days and maybe a fish… #discoverybay #nelson #eastertrippin
artful drifts of bobble seaweed, air soft with ear artful drifts of bobble seaweed, air soft with early light. #happyplace #beachwalk #morningbeach #visitportlandvic
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