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Michel Hogan

Brand Counsel

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The lost valley of unheroic work

Purpose, Unheroic Work, Values · September 27, 2021

Organisations are made of unheroic work — those thousands of everyday actions and decisions that keep your particular engine turning. Hidden …

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Avoid statement creep and focus on what matters most

Brand, Communications, Org Identity, Purpose, Unheroic Work, Values · September 13, 2021

You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues …

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Beware the noise of other people’s ideas.

Brand, Org Identity, Promises, Purpose · August 23, 2021

The book "Noise, A Flaw in Human Judgement" by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that …

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How to make the most of your values.

Culture, Leadership, Promises, Values · August 5, 2021

Values are not there as a billboard for your goodness. Frankly, I don’t care what someone who doesn’t work for me, with me and buy from me …

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Trust turbo-charges your brand result.

Brand, Culture, Promises, Unheroic Work · July 17, 2021

Are you a trust given or a trust earned person? In my experience, everyone is one or the other, and like oil and water, the two don't …

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The consequences of promises

Brand, Culture, Promises · July 5, 2021

Consequences always follow promises, and the nature of the outcome is determined by whether you keep or break them. At first glance, …

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Culture happens one action and decision at a time and changes the same way.

Culture, Employee experience, Operations, Unheroic Work · June 22, 2021

Anyone who has ever tried to change an organisation's culture can attest to legacy's sticky hold, where the pull of the past routinely …

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I am not on a journey

Customer Experience, Employee experience, Marketing, Promises · May 24, 2021

These days, it feels like every damn thing I do is called a journey.  I'm not buying a drill. I'm on a home improvement journey. I don't …

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Brand is a warehouse for value

Brand, Org Identity, Unheroic Work · April 26, 2021

Untethering a brand from day-to-day marketing activities can leave people feeling at sea about what remains. If it isn’t all the markers …

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What makes unheroic work worthy of attention?

Brand, Operations, Subscriber Articles, Unheroic Work · April 6, 2021

The term ‘unheroic work’ first landed in my language via a book by Jedediah Purdy1 about the commons of politics and community. The quote …

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Late Autumn colour. So pretty. #autumnleaves Late Autumn colour. So pretty. #autumnleaves
misty magical forest misty magical forest
Early start. #weekend #roadtrip Early start. #weekend #roadtrip
Mood #ngv #artwander Mood #ngv #artwander
Love spending time with Rothko. Always see somethi Love spending time with Rothko. Always see something new… #ngv #artwander #reset
About as close to a selfie as l get 🙃 #ngv wand About as close to a selfie as l get 🙃 #ngv wander #oldmirror
Wintery sky and sea to match. #beachinanyweather # Wintery sky and sea to match. #beachinanyweather #love3305
Just because flowers. Live the soft tones and dece Just because flowers. Live the soft tones and deceptively hardy blooms. #flowers #crysanthemum
Beach ramble reflections, washed up coral and low Beach ramble reflections, washed up coral and low tide rocks. Love the different moods a beach evokes. #beachwalk #torquay #whitesbeach
Whenever l hit the road, l always wonder at the sc Whenever l hit the road, l always wonder at the scale and expanse of land unfolding.
Sunrise action at Bringalbert Lake this morning. W Sunrise action at Bringalbert Lake this morning. Worth the early start! #eastertrippin #sunrisesky #sunrise
Afternoon de-light through the trees. #eastertripp Afternoon de-light through the trees. #eastertrippin #camping #middleofnowhere
harvest moon. Happy Easter. #bringalbertlake (no l harvest moon. Happy Easter. #bringalbertlake (no lake but lovely and away from the hordes)
Jetty Southend SA cool and misty #eastertrippin Jetty Southend SA cool and misty #eastertrippin
last light sunset Southend SA #eastertrippin last light sunset Southend SA  #eastertrippin
Beach for days and maybe a fish… #discoverybay # Beach for days and maybe a fish… #discoverybay #nelson #eastertrippin
artful drifts of bobble seaweed, air soft with ear artful drifts of bobble seaweed, air soft with early light. #happyplace #beachwalk #morningbeach #visitportlandvic
Misty streaky golden morning rays dancing over the Misty streaky golden morning rays dancing over the water at Bridgewater Beach. #visitportlandvic #morningrays
Dreamy gum tree vibe. Gorgeous soft eucalyptus gre Dreamy gum tree vibe. Gorgeous soft eucalyptus green and pale honey bark. Timeless combo. Endlessly restful. #eucalyptus #gumtree #naturecolours
Cactus flower time again. A glorious brief burst - Cactus flower time again. A glorious brief burst - then gone. #cactusflower
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