Articles

When an organisation puts a ‘fun place to work’ in their values, they often mean a games room, funky furniture and kombucha on tap. Not how they carry out the unheroic work living beneath the trappings.The Play Ethic author Pat Kane says play “Helps release thoughts that are locked in...

Taking measured action over and over is decidedly unsexy. Especially given it runs counter to the more common ‘splashy launch’ mindset.Yet, when I encountered the idea laid out a decade apart by two authors, it seemed like both an antidote and a helpful way to think about achieving a brand...

Organisations are made of unheroic work — those thousands of everyday actions and decisions that keep your particular engine turning. Hidden and often unexamined, it is the lion-share of what people do in their jobs.I call the gap between what you say is most important and how people do that...

You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues…PurposeVisionMissionCore ValuesStrategic pillarsBrand promiseBrand valuesEssencePersonalityExperience principlesPositioningEtc. I frequently see organisations that have the entire shebang including some I haven’t even listed. It’s madness. No one can hold all of...

The book “Noise, A Flaw in Human Judgement” by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that interfere with judgement when people make decisions.Reading it got me thinking about noise of a different kind.Brand noise.The interference comes from many quarters (and here I am adding...

Values are not there as a billboard for your goodness.Frankly, I don’t care what someone who doesn’t work for me, with me and buy from me thinks of them and nor should you.So, when I talk about good and bad values, it’s not with any moral judgement. Instead, it’s the...

Are you a trust given or a trust earned person?In my experience, everyone is one or the other, and like oil and water, the two don’t mix. When earners run into givers, things quickly become the trust edition of a Mexican stand-off.It’s one of the things I look for when...

Consequences always follow promises, and the nature of the outcome is determined by whether you keep or break them.At first glance, broken promises appear to exert a more significant impact. And indeed, the hurt caused deserves attention. Less examined are the gains from keeping them.It’s easy to overlook the rippling...