Articles

Untethering a brand from day-to-day marketing activities can leave people feeling at sea about what remains. If it isn’t all the markers such as the logo, the campaign, the name, etc., what is it?Try thinking about brand as a warehouse for storing the value created by peoples and organisations day-to-day...

The old chestnut of “personal brand” is topical as ever. And this week I joined a Linkedin Live session with Naishadh Gadani and Karalyn Brown, talking about what it means, and if it’s even a thing.You can watch it here.Note – it’s an hour, so if you don’t have time...

During what passes for idle chatter during coffee and networking at a recent event, the throw-away comment, “I think values are a load of rubbish” got my attention. Because too often rubbish is what companies big and small peddle.We continued to talk and agreed that when people say values, they...