Articles

28 Feb

An organisation’s brand is a result. But what are the elements that contribute to the achievement and how do they relate to each other? This is the question I explore every week in my writing and every day in my thinking.In the formula I developed to answer those questions, purpose and...

07:54 / Brand
15 May

The experience employees have becomes the experience customers have, which circles back around to employees in a loop. It can be a doom loop or a boon loop, and the identity of the organisation provides the energy.If the employees of your organisation feel caught in a mire of draconian decisions, disconnected...

07:56 / Brand / Customer Experience / Org Identity
31 Jul

During a podcast, author Tim Ferris and Josh Waitzkin, who was the basis for the book Searching for Bobby Fischer, were discussing the necessity of bringing discipline and alignment around the things that you believe.It’s been an emerging theme these past few articles, from last week’s entreaty to not forget...

07:58 / Leadership / Org Identity / Purpose