Yvon Chouinard, the influential, irascible founder of outdoor apparel company Patagonia, last week announced the next bold act in a long line of moves that have challenged the status quo of how a company can succeed and hold to what it believes. Not that it should surprise anyone who’s followed the company. In...
Books are one of my favourite things—ebooks, audiobooks, paper and ink books. I love diving into people’s ideas and thinking because, in turn, they get me thinking in new ways, inspire more than a few of my articles and often wind their way into my work. Meetings with me will...
When a brand’s store of value overflows, there’s usually an undercurrent of I care about what you care about going on between me and you. It shows up in both the promises made and agreed upon.Within those same promises is a contract called ‘what we owe each other’. In his...
Forbes Magazine describes the idea of staff engagement as “the emotional commitment the employee has to the organisation and its goals”.And organisations’ desire for that commitment often kicks off a slew of things designed to motivate people and measure how they’re doing.But those motivations and measures are distant from people’s...
A night spent on a cold, hard terminal floor in Dallas wasn’t a part of the trip to Sydney that 300 Qantas passengers expected. Frustrated, they tweeted: “There was a mechanical fault with the plane which of course needs to be addressed (!!) but there is apparently *no other plane* and *no...
The continuing effort to keep values in balance tempts many organisations to measure and manage them in people’s performance and behaviours. Judging whether they’re holding the value or not.But there is a different way to keep values on track, so they contribute to the brand. One that allows for their...
Turn in any direction these days, and you’ll trip over people talking about their purpose. This is not a bad thing; it’s essential to individual and group endeavours.Yet, when I look past the virtue signals of purpose-led this and purposeful that, I struggle to see how people put it to...
It’s 1990, and a Stanford University graduate student in psychology named Elizabeth Newton is using a game to test how people communicate. She’s assigned students roles of ‘tappers’ and ‘listeners’ and asked the tappers to pick a well-known song and tap the song on a table. Next, the listeners have to...
Values aren’t on or off. It’s more of a slippery slope kind of thing. And while people expend untold efforts labelling what a value is, scant attention gets paid to what it isn’t and even less to when it goes too far.My recent articles have explored values, culture and brand....
“And then we started the brand work“, said the CEO while I listened to her talk about the behind-the-scenes effort to reimagine their product. Then, later the same week, I received another company’s business plan. A comment hidden in the notes for one area said, “Brand doesn’t play a part in...