Author: Michel Hogan

The start of April might feel like an opportunity too good to pass up. When better to roll out some levity than with permission from the calendar and marketing gods. Please, don’t. I get it. Geopolitical aggression is on the march. We’re still making our way across pandemic land, and any proportional...

"Walk your talk" is attributed as a simpler way of saying, "if you're going to talk the talk, you've got to walk the walk". In this case, simpler isn't better, and when I saw a recent tweet using the shorter saying, my immediate response was, "that's backwards". Dangerously backwards. Feeding into...

When an organisation puts a ‘fun place to work’ in their values, they often mean a games room, funky furniture and kombucha on tap. Not how they carry out the unheroic work living beneath the trappings.The Play Ethic author Pat Kane says play “Helps release thoughts that are locked in...

Taking measured action over and over is decidedly unsexy. Especially given it runs counter to the more common ‘splashy launch’ mindset.Yet, when I encountered the idea laid out a decade apart by two authors, it seemed like both an antidote and a helpful way to think about achieving a brand...

Analogies to Google Inc becoming Alphabet abound amid recent speculation that Facebook Inc. is planning to change its name — not the ubiquitous ‘app’, but the corporate wrapper it shares with Instagram, Snapchat, Oculus and others. A better choice might be Phillip Morris, which, beset by bad press and yearning to cleanse itself...