Books
A series of eBooks part philosophy and part practical advice for how to work
together for a better culture and brand.
Culture Collection
11 articles about how to find and keep what works for you
Culture is how you do things on repeat. It’s found in hundreds of choices, and unavoidably made up of your unheroic work. And whether that work is deliberate or unattended. Done alone, in a group or organisation, the collected articles will help you work together better.
Values Collection
20 articles to help you find your values and use them in your work every day.
Whether you know them or not, values are how you do things. And understanding what they are is just the first step. Reading the collected articles will help shift your values from the poster on the wall and into people’s actions and decisions.
Promises Collection
16 articles about the promises you make and how to keep them.
What promises are you making? And how are you keeping them? Reading the collected articles will help you understand the role your promises play in people’s experience and how they set value in motion.
The Unheroic Work
What you do, how you do it and why the brand is a result.
Following on from my first book “Between Making Money and World Peace”, “The Unheroic Work” steps beyond finding your purpose and values and delivers punchy practical advice on how to make them obvious in what you do and how you do it. Along the way revealing how experience keeps or breaks the promises you make, and why people’s unheralded everyday actions and decisions are vital to the brand.
Buy on Amazon:
For Kindle or Kindle App on any tablet or computer.
OR Buy now as a PDF for $5.00 (+ GST). You will be redirected to PayPal and then receive a link to download.
Between Making Money and World Peace
On purpose, values and keeping your promises.
After 15 years serving as a brand advocate for large and small companies in the public and private sectors of the United States, Michel Hogan returned to Australia and began a weekly blog about brand for online business site SmartCompany. Eleven years and nearly 500 posts later, her shrewd insights, down-to-earth wisdom, and practical advice offer a secret weapon to leaders charged with managing their organisations’ brands…
Buy on Amazon:
For Kindle or Kindle App on any tablet or computer.
OR Buy now as a PDF for $5.00 (+ GST). You will be redirected to PayPal and then receive a link to download.