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Michel Hogan

Brand Counsel

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Books

A series of eBook blogthologies. Edited and updated from my weekly blog on business site SmartCompany, these books are part philosophy and part practical advice for achieving your brand result.


The Unheroic Work: A blogthology on what you do, how you do it and why the brand is a result.

Following on from my first book “Between Making Money and World Peace”, “The Unheroic Work” steps beyond finding your purpose and values and delivers punchy practical advice on how to make them obvious in what you do and how you do it. Along the way revealing how experience keeps or breaks the promises you make, and why people’s unheralded everyday actions and decisions are vital to the brand.

Buy from Amazon:
Click here for Amazon.com or Click here for Amazon Australia.
(for Kindle or Kindle App on any tablet or computer).

You can also buy a PDF for $5.00 (+ GST) – you will be redirected to Paypal and then receive a link to download.


Between Making Money and World Peace: A brand blogthology on purpose, values and keeping your promises.

After 15 years serving as a brand advocate for large and small companies in the public and private sectors of the United States, Michel Hogan returned to Australia and began a weekly blog about brand for online business site SmartCompany. Eleven years and nearly 500 posts later, her shrewd insights, down-to-earth wisdom, and practical advice offer a secret weapon to leaders charged with managing their organisations’ brands…

Buy from Amazon:
Click here to buy from Amazon.com or click here for Amazon Australia.
(for Kindle or Kindle App on any tablet or computer).

You can also buy a PDF for $5.00 (+ GST) – – you will be redirected to Paypal and then receive a link to download.


Please let me know when the next book on people, culture and leadership will be available.

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michelhogan

Good morning, quick post walk splash. Foamy sparkl Good morning, quick post walk splash. Foamy sparkly and crisp. #youneverregretaswim #surfersparadise #oceanswim
A day at the beach #surfersparadise #beachliving # A day at the beach #surfersparadise #beachliving #beachlife #wanderwashington
Good morning - just to right amount of cloud for a Good morning - just to right amount of cloud for a photo 😀#goodmorning #surfersparadise
Beach haul. #surfersparadise #lookdown Beach haul. #surfersparadise #lookdown
Reading a travel article about Barcelona. Time tra Reading a travel article about Barcelona. Time travel post from trip. Memories of wandering streets. Meandering down colour drenched shady alleys during bright afternoons. #travelmemories #barcelona
the creative act by Rick Rubin sunlight filtering the creative act by Rick Rubin sunlight filtering through window by nature #goodreads
more morning magic. #bridgewaterbeach #portlandvic more morning magic. #bridgewaterbeach #portlandvictoria
morning rays #bridgewaterbeach #youneverregretaswi morning rays #bridgewaterbeach #youneverregretaswim #love3305 #portlandvictoria
Trying out my birthday present - new zoom lens. Su Trying out my birthday present - new zoom lens. Super crisp! #olympuslens #omd #pointimpossible #birthdaygirl
love a rock in the middle of an expanse of beach. love a rock in the middle of an expanse of beach. Resolutely there amid shifting sands. #beachlife
Just because flowers are the best kind. #blooms Just because flowers are the best kind. #blooms
love my one-of-a-kind @seahouse.5 pot 😍😍 love my one-of-a-kind @seahouse.5 pot 😍😍
look left, look right. Beach for days. #portlandvi look left, look right. Beach for days. #portlandvictoria
sea foggy morning swim - hello 2023. What do you s sea foggy morning swim - hello 2023. What do you say we try and be kinder to each other … #newyears2023 #youneverregretaswim #bridgewaterbeach #oceanswim #portlandvictoria
morning calm (and lovely swim) #bridgewaterbeach # morning calm (and lovely swim) #bridgewaterbeach #love3305 #portlandvictoria
Instagram post 17952453293190605 Instagram post 17952453293190605
summer morning mist #beachwalk summer morning mist #beachwalk
18 days to summer… feels like a lot longer today 18 days to summer… feels like a lot longer today. #nunsbeach #love3305 #somesunshineplease
A blizzard of paper thin white blossoms. Forget w A blizzard of paper thin white blossoms.  Forget what they are other than gorgeous. 😀 #whiteflowers
Cool news (well cool to me at least). Open the lat Cool news (well cool to me at least). Open the latest Entrepreneurs issue of Monocle magazine you'll find an article by me! 

I've loved them for years and am completely chuffed they asked. It's called "Death of the Charismatic Founder" and leads off the Good business, only better section.

Here's a snippet ...
"During recent years, a generation of huckster entrepreneurs has finally got its comeuppance, and observing its members’ falls from grace can teach us all a lesson..."

Pick up the magazine in places like Mag Nation or subscribe - they always have great content.
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