Books
A series of eBooks. Edited and updated from articles on SmartCompany. These books are part philosophy and part practical advice for achieving your brand result.
The Unheroic Work
What you do, how you do it and why the brand is a result.
Following on from my first book “Between Making Money and World Peace”, “The Unheroic Work” steps beyond finding your purpose and values and delivers punchy practical advice on how to make them obvious in what you do and how you do it. Along the way revealing how experience keeps or breaks the promises you make, and why people’s unheralded everyday actions and decisions are vital to the brand.
Buy on Amazon:
For Kindle or Kindle App on any tablet or computer.
OR Buy now as a PDF for $5.00 (+ GST). You will be redirected to PayPal and then receive a link to download.
Between Making Money and World Peace
On purpose, values and keeping your promises.
After 15 years serving as a brand advocate for large and small companies in the public and private sectors of the United States, Michel Hogan returned to Australia and began a weekly blog about brand for online business site SmartCompany. Eleven years and nearly 500 posts later, her shrewd insights, down-to-earth wisdom, and practical advice offer a secret weapon to leaders charged with managing their organisations’ brands…
Buy on Amazon:
For Kindle or Kindle App on any tablet or computer.
OR Buy now as a PDF for $5.00 (+ GST). You will be redirected to PayPal and then receive a link to download.