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Boards

24 Nov

No board can make the right decision if they aren't considering how it adds or erodes value in the organisation's brand. A lesson trumpeted as the front page news this week, with the Board of OpenAI firing and now reinstating CEO Sam Altman.I won't go into chapter and verse of what feels...

09:00 / Boards / Brand / Promises
21 Jul

No board can make the right decisions if they aren’t considering the organisation’s brand in their thinking. As regular readers of this blog, you will know I define brand as the result of the promises you keep. And as the framers and architects of the promises the organisation makes, the board...

09:00 / Boards / Brand