Wharton marketing professor Robert Meyer claims “we are absolutely living in the era of the apology”. Facebook, Uber and, more locally, banks – and more banks – have all said: “We’re sorry”. And while Meyer delves into the pros and cons of public mea culpas, focusing the conversation on the nature, timing and...
A brand is a result of the promises you keep and you keep those promises through every action and decision across the organisation. So, the processes used to achieve your goals play an integral part in the achievement. People see a process as merely a means to an end, but I...
The biggest struggle organisation’s face around purpose is how to translate the grand intention into a sense of purpose in people’s everyday work. Finding what you care about has the potential to bring unity and energy to your endeavour. But without connecting purpose with every person’s every day, it may as...
Every week I try and share a smattering of different ways you can get to your brand result. But everything doesn’t work for everyone, so here’s another way of thinking about what you’re doing. A couple of weeks ago, in the #brandtodo I posted to LinkedIn and Twitter, I suggested you...
While listening to the Reboot podcast, I heard a super definition of resilience. Jerry Colonna described it as “the capacity to recover when punched in the face”. It builds on the well-known quote from boxer Mike Tyson: “everyone has a plan until they get punched in the mouth”. Can your brand result...
After I wrote about personal brand a few weeks ago, I received an email asking me to extend that thinking to include how to find your message. Finding a clear and straightforward way to talk about what you do and care about is hard. And today, a lot of people have more...
Whether you make stuff or sell services; whether you’re in a B2B or B2C business, online or bricks-and-mortar, non-profit, social business or you work for yourself; consistency is the secret ingredient when it comes to achieving a successful brand result. Consistency isn’t sexy. It won’t make it onto any “fun things...
I usually talk about how organisations can achieve a robust, resilient brand result. But every now and then I delve into the personal side. It’s not that different. Everything you do is also part of your brand result. Last week, while having a coffee (well, tea for me) with someone I...
So you’ve found your purpose. Finished with the workshops, hand-wringing and arguments over words, you can now take a breath. Right? Wrong. Now the actual work begins. Absent in the never-ending clarion call to purpose is the reality of what it takes to use it. Sure there is the occasional plea to...
Once you’ve established the foundation of identity (purpose and values) you’re all good right? Wrong. Now the work begins. Every day something will come up to test how much you care about and believe your purpose and those values. There’s a daily battle for your brand going on inside your organisation. Even the...