Spring has finally sprung. And as we chase away that winter dust what better time to dust off your brand. 2015 is disappearing at a rate of knots, so there’s no time like the present to get your brand in tip top shape as we head into the home stretch of...
I was on the receiving end of a customer experience this week that completely and irrevocably changed the opinion I had of a particular company. And while I’m tempted to name and shame, there’s a bigger lesson to be shared. Without going into specifics of what and who, the crux of...
Instead of trying to buy brand, look inside the business and use what is really going on, what actions are really being carried out to shine a light on what I like to call “what is”. It can often seem like I’m anti the things that many people attach to brand,...
I’ve been doing a bit of advisory work with startups recently as they consider what brand looks like in their early stages of development. And the question that kicks off those conversations begins the same way: “What do we need to do to create our brand?” And sure, there are plenty of people...
The old chestnut of personal brand is as topical as ever, so I’m reaching into my archives and here from March 2011 is a bit of list of some things about personal brand you might want to think about (or any brand for that matter). Ever thrown a pebble in the...
Our agency is telling us we can’t build a brand without figuring out our “core motivating idea”, but we’re still figuring things out, so should we move forward without it? Any way you slice it there are way too many brand models out there. But the same could be said for...
There are lots of decisions you will make over the course of building your brand. Brand is, after all, the result of those decisions. This week’s question gets to the heart of one of the most important decisions you will make – not just once but over and over. I know the right people...
A week ago, I was part of a panel discussion for some executive MBA students and among the great questions they asked was the following one: You talked about not rebranding but evolving a brand, how do you do that? I believe that brands should always be evolving, just like the environments...
This week’s reader question from my friend Richard Keeves is a doozy. If brand is the result of the promises you keep, isn’t it also the result of the promises you don’t keep? For example, United Airlines breaks guitars. They didn’t promise to break a guitar. They probably promised to look after the luggage of their passengers....
From my series answering questions sent in by readers, this week’s question asks about values. We recently came up with a set of values and rolled them out to everyone in the business. We even have them up on posters around the office but I still see people doing a lot...