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Michel Hogan

Brand Counsel

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Brand

Beware the noise of other people’s ideas.

Brand, Org Identity, Promises, Purpose · August 23, 2021

The book "Noise, A Flaw in Human Judgement" by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that …

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Trust turbo-charges your brand result.

Brand, Culture, Promises, Unheroic Work · July 17, 2021

Are you a trust given or a trust earned person? In my experience, everyone is one or the other, and like oil and water, the two don't …

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The consequences of promises

Brand, Culture, Promises · July 5, 2021

Consequences always follow promises, and the nature of the outcome is determined by whether you keep or break them. At first glance, …

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Brand is a warehouse for value

Brand, Org Identity, Unheroic Work · April 26, 2021

Untethering a brand from day-to-day marketing activities can leave people feeling at sea about what remains. If it isn’t all the markers …

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What makes unheroic work worthy of attention?

Brand, Operations, Subscriber Articles, Unheroic Work · April 6, 2021

The term ‘unheroic work’ first landed in my language via a book by Jedediah Purdy1 about the commons of politics and community. The quote …

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How expectations and obligations cascade into broken promises

Brand, Communications, Promises · March 16, 2021

Promises play an indispensable part in how value accrues in your brand result. Yet despite that, too little thought gets applied to what's …

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20 things that aren’t marketing, that are part of achieving your brand result

Brand, Subscriber Articles, Unheroic Work · March 3, 2021

After hundreds of articles and speeches and a couple of books about 'brand as a result of the promises you keep', I still get people …

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A personal brand result

Brand · October 28, 2020

The old chestnut of "personal brand" is topical as ever. And this week I joined a Linkedin Live session with Naishadh Gadani and Karalyn …

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A brand is not something you do; it’s the result of it.

Brand, Org Identity, Unheroic Work · October 28, 2020

Does your to-do list include working on the brand? How about your team’s list? It’s almost certainly on the organisation’s list. And if …

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