By Michel Hogan Purpose is the new black. Every time I turn around I see a new headline or article on the topic. We are a ‘purpose-driven …
Brand
The Employee and Customer Experience Loop
By Michel Hogan The experience employees have becomes the experience customers have, which circles back around to employees in a loop. It …
The Brand Formula
An organisation’s brand is a result. But what are the elements that contribute to the achievement and how do they relate to each …