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Michel Hogan

Brand Counsel

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Brand

A most unpopular idea

Brand · September 1, 2020

Here’s the idea. Don’t try and change the world. Heresy I know, because we live in the age of go big or go home. But I’m more than a …

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The desire to fiddle and other enemies of a brand result

Brand, Purpose, Unheroic Work, Values · September 1, 2020

What are the enemies of the brand result? The desire to fiddle, resistance, and the doldrums. The first one – the desire to fiddle – …

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Culture is critical to keeping the promises you make

Brand, Culture, Promises · May 27, 2020

Take a look around at the broken promises you see. How did it happen? Was it neglect, poor planning, a deliberate act? My research …

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Keeping your promises can help you avoid the minefield of people’s outrage.

Brand, Leadership, Org Identity, Promises · October 24, 2019

People making demands of a company to act differently isn’t a new story. However, the nature of what they’re asking for is shifting. In a …

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Do your habits align with your identity?

Brand · March 5, 2019

By Michel Hogan In the article titled "Culture Grows the Way You Feed It" I challenged you to look at what's in your pantry. This week, …

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Culture grows the way you feed it

Brand · March 2, 2019

By Michel Hogan In the laboratory, scientists take a rigorous approach to growing cultures. Aware the environment around them has many …

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The myth of wow

Brand, Customer Experience, Promises · March 2, 2019

By Michel Hogan It started with a conversation: Me: “You don’t need to exceed expectations, just do what you say.” Them: “So, …

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All core values have a dark side – even yours

Brand · March 2, 2019

By Michel Hogan It was a shambolic few weeks in Uber land. And the task they faced was one I refer to as turning around the Titanic with …

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Shiny Object Syndrome

Brand, Marketing · March 2, 2019

By Michel Hogan A friend advises a business which keeps getting distracted by new opportunities before the old ones have a chance to take …

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Mesmerizing swirls where tide and dry sand meet. # Mesmerizing swirls where tide and dry sand meet. #beachwalk #beachtextures
A tangle of beachy goodness. Just the way l found A tangle of beachy goodness. Just the way l found it. #beachwalk
Misty morning beach amble. Treasure hunting aling Misty morning beach amble. Treasure hunting aling the high tide line. Finds to follow  #bridgewaterbeach #portlandvictoria #love3305 #beachwalk
Morning walk around Fitzroy Gardens this morning l Morning walk around Fitzroy Gardens this morning looking at spots for an outdoor workshop next week. Rear view of Captain Cook’s Cottage and statue among the towering trees. #fitzroygardens #morningwalk #gardens #parks
Lockdown cookies. Healthy chocolate chunk via @ter Lockdown cookies. Healthy chocolate chunk via @teresacutter_healthychef #yum #homemade
In the absence of colour, texture and shadow step In the absence of colour, texture and shadow step up to complete the story. #blackandwhite #blackandwhitebeach #beachwalk #morninglight
Once a year we get an elusive, delicate cactus flo Once a year we get an elusive, delicate cactus flower. Zoom in to appreciate the intricate beauty. #cactusflower #onceayear #macrophotography
Another beach moment of zen #capebridgewater #port Another beach moment of zen #capebridgewater #portlandvictoria #momentofzen #beachbliss #morningwalk
another beachy moment of zen courtesy #capebridgew another beachy moment of zen courtesy #capebridgewater #portlandvictoria
Watercolour light and beach for days. Huge kelp wa Watercolour light and beach for days. Huge kelp washed in on the tide. #beachwalk #love3305 #portlandvictoria #capebridgewater
So many shades of green. #coastalflora #coastalpla So many shades of green. #coastalflora #coastalplants #coastalliving #wildflora
one more from #ngvtriennial - back to regular beac one more from #ngvtriennial - back to regular beachy programming soon 😀
The scale and intensity of the magical video in th The scale and intensity of the magical video in the entry space at #ngvtriennial is hard to capture. Helpful people wandering past give a sense of how imposing the screen is. The unexpected glimpses as you wander throughout the gallery are spectacular. #loveart #videoinstallation #movingimage
Another trip around the sun. Present to myself of Another trip around the sun. Present to myself of trip to explore #triennialngv thanks @s_luciow for coming along - so many moods and unexpected juxtapositions. The Tension of classical and contemporary playing off each other was a favorite. Absolutely worth a visit. #ngv
The clouds clear and hope for better times dawn. # The clouds clear and hope for better times dawn. #anewday
Bumper crop of gorgeous sunflowers this year. #hom Bumper crop of gorgeous sunflowers this year. #homegrown #sunflowers #fromthegarden
Wednesday was a good day for a coastal walk from J Wednesday was a good day for a coastal walk from Jan Juc to Torquay. #surfcoast #beachliving #beachwalk #oceanview
Coastal flora. Languid shapes. Beautiful green. #c Coastal flora. Languid shapes. Beautiful green. #coastalflora #oceanliving #beachwalk #lovemacro
Turquoise paddle out. Not much surf but look at th Turquoise paddle out. Not much surf but look at that water 😍 #love3305 #portlandvictoria
#morningclouds #sunrisecolors #cloudscape #morningclouds #sunrisecolors #cloudscape
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