Brand

26 Apr

The world’s most “damaged” brands

An article on 24/7 Wall Street this past week outlined the “Nine Most Damaged Brands in America“. It’s nice to see the media starting to acknowledge that an organisation will be impacted when they don’t keep their promises. “The brands on this damaged brand list often rose based on lofty claims, and...

09:00 / Brand

23 Apr

A month of living “brandlessly”

I’ve sworn off using the term “brand” for a month. Actually I tweeted my intention last week so in reality I’ve been doing it for nearly a week now. When the word is attached to everything that moves it’s easy to lose sight of what we are actually trying to say...

09:00 / Brand

02 Feb

Brand versus name

There is a common misconception that my name is my brand, but in reality while your name is the face of your brand, one of the points of connection with it, your brand is something else. As I talked about last week – choosing a name that is representative of who...

02:06 / Brand / Marketing

06 Jul

Brand versus name

There is a common misconception that my name is my brand, but in reality while your name is the face of your brand, one of the points of connection with it, your brand is something else. As I talked about last week – choosing a name that is representative of who...

09:00 / Brand / Marketing