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Michel Hogan

Brand Counsel

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Brand

Five signs your company values might be bullshit

Brand, Culture, Customer Experience, Operations, Promises, Values · September 2, 2020

The combination of hubris and aspiration, liberally sprinkled with puffery make many value sets mosh pits of self-delusion. So there’s …

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If the word ‘brand’ makes you think ‘logo’, you’re missing the point

Brand, Unheroic Work · September 2, 2020

Walking through the lunch throng after a recent conference talk, I got waylaid by the comment ‘we’re working on our brand’. Because I had …

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If your values don’t push back, they’re probably principles

Brand, Values · September 2, 2020

During what passes for idle chatter during coffee and networking at a recent event, the throw-away comment, “I think values are a load of …

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The unheralded, yet essential role leaders play in achieving the brand result

Brand, Leadership, Unheroic Work · September 1, 2020

Unheroic work sustains a robust and resilient brand result. However, I have never seen one achieved if people in leadership aren’t also …

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Clear agreements are the mother’s milk of promises

Brand, Promises, Unheroic Work · September 1, 2020

I’m always looking for ways different ways to make it easier for people to think about their promises. Last week listening to a recent …

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Your operations are not a distraction, they are a vital part of your brand result

Brand, Operations, Unheroic Work · September 1, 2020

While taking a morning spin through a few email newsletters I get, a quote in an article about a fashion label taking private equity …

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A most unpopular idea

Brand · September 1, 2020

Here’s the idea. Don’t try and change the world. Heresy I know, because we live in the age of go big or go home. But I’m more than a …

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The desire to fiddle and other enemies of a brand result

Brand, Purpose, Unheroic Work, Values · September 1, 2020

What are the enemies of the brand result? The desire to fiddle, resistance, and the doldrums. The first one – the desire to fiddle – …

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Culture, energy and the brand result

Brand · September 1, 2020

Born at the turn of the last century, trailblazing American anthropologist Leslie White was a founding professor of the department …

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