By Michel Hogan Following a trail of thinking on promises, I landed on “ The Toxin Puzzle”, a thought experiment paper by Greg Kavka. The …
Brand
Brand requires deep work
By Michel Hogan I’m a voracious reader and always on the lookout for titles to add to my reading list. It’s particularly nice when that …
Your values are an operating system for making promises
By Michel Hogan I have a confession. I’m a podcast junkie and the ‘Waking Up’ podcast with Sam Harris is among the cornucopia of series I …
Don’t make your purpose a headline without a story
By Michel Hogan Purpose is the new black. Every time I turn around I see a new headline or article on the topic. We are a ‘purpose-driven …
The Employee and Customer Experience Loop
By Michel Hogan The experience employees have becomes the experience customers have, which circles back around to employees in a loop. It …
The Brand Formula
An organisation’s brand is a result. But what are the elements that contribute to the achievement and how do they relate to each …