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Michel Hogan

Brand Counsel

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Brand

Examine what you intend and avoid toxic promises

Brand · March 1, 2019

By Michel Hogan Following a trail of thinking on promises, I landed on “ The Toxin Puzzle”, a thought experiment paper by Greg Kavka. The …

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Brand requires deep work

Brand, Org Identity, Purpose, Values · March 1, 2019

By Michel Hogan I’m a voracious reader and always on the lookout for titles to add to my reading list. It’s particularly nice when that …

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Your values are an operating system for making promises

Brand, Promises, Values · March 1, 2019

By Michel Hogan I have a confession. I’m a podcast junkie and the ‘Waking Up’ podcast with Sam Harris is among the cornucopia of series I …

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Don’t make your purpose a headline without a story

Brand, Purpose · March 1, 2019

By Michel Hogan Purpose is the new black. Every time I turn around I see a new headline or article on the topic. We are a ‘purpose-driven …

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The Employee and Customer Experience Loop

Brand, Customer Experience, Org Identity · March 1, 2019

By Michel Hogan The experience employees have becomes the experience customers have, which circles back around to employees in a loop. It …

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The Brand Formula

Brand · February 28, 2019

An organisation’s brand is a result. But what are the elements that contribute to the achievement and how do they relate to each …

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Mesmerizing swirls where tide and dry sand meet. # Mesmerizing swirls where tide and dry sand meet. #beachwalk #beachtextures
A tangle of beachy goodness. Just the way l found A tangle of beachy goodness. Just the way l found it. #beachwalk
Misty morning beach amble. Treasure hunting aling Misty morning beach amble. Treasure hunting aling the high tide line. Finds to follow  #bridgewaterbeach #portlandvictoria #love3305 #beachwalk
Morning walk around Fitzroy Gardens this morning l Morning walk around Fitzroy Gardens this morning looking at spots for an outdoor workshop next week. Rear view of Captain Cook’s Cottage and statue among the towering trees. #fitzroygardens #morningwalk #gardens #parks
Lockdown cookies. Healthy chocolate chunk via @ter Lockdown cookies. Healthy chocolate chunk via @teresacutter_healthychef #yum #homemade
In the absence of colour, texture and shadow step In the absence of colour, texture and shadow step up to complete the story. #blackandwhite #blackandwhitebeach #beachwalk #morninglight
Once a year we get an elusive, delicate cactus flo Once a year we get an elusive, delicate cactus flower. Zoom in to appreciate the intricate beauty. #cactusflower #onceayear #macrophotography
Another beach moment of zen #capebridgewater #port Another beach moment of zen #capebridgewater #portlandvictoria #momentofzen #beachbliss #morningwalk
another beachy moment of zen courtesy #capebridgew another beachy moment of zen courtesy #capebridgewater #portlandvictoria
Watercolour light and beach for days. Huge kelp wa Watercolour light and beach for days. Huge kelp washed in on the tide. #beachwalk #love3305 #portlandvictoria #capebridgewater
So many shades of green. #coastalflora #coastalpla So many shades of green. #coastalflora #coastalplants #coastalliving #wildflora
one more from #ngvtriennial - back to regular beac one more from #ngvtriennial - back to regular beachy programming soon 😀
The scale and intensity of the magical video in th The scale and intensity of the magical video in the entry space at #ngvtriennial is hard to capture. Helpful people wandering past give a sense of how imposing the screen is. The unexpected glimpses as you wander throughout the gallery are spectacular. #loveart #videoinstallation #movingimage
Another trip around the sun. Present to myself of Another trip around the sun. Present to myself of trip to explore #triennialngv thanks @s_luciow for coming along - so many moods and unexpected juxtapositions. The Tension of classical and contemporary playing off each other was a favorite. Absolutely worth a visit. #ngv
The clouds clear and hope for better times dawn. # The clouds clear and hope for better times dawn. #anewday
Bumper crop of gorgeous sunflowers this year. #hom Bumper crop of gorgeous sunflowers this year. #homegrown #sunflowers #fromthegarden
Wednesday was a good day for a coastal walk from J Wednesday was a good day for a coastal walk from Jan Juc to Torquay. #surfcoast #beachliving #beachwalk #oceanview
Coastal flora. Languid shapes. Beautiful green. #c Coastal flora. Languid shapes. Beautiful green. #coastalflora #oceanliving #beachwalk #lovemacro
Turquoise paddle out. Not much surf but look at th Turquoise paddle out. Not much surf but look at that water 😍 #love3305 #portlandvictoria
#morningclouds #sunrisecolors #cloudscape #morningclouds #sunrisecolors #cloudscape
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