Brand

When PwC consultants decided to share confidential government tax policy with other clients, they shredded their promises, mocked their values and landed PwC in the crosshairs of the federal police. Breaking promises always has consequences. But it rarely lands the promiser at the top of the news cycle. PwC is there because...

It’s 1990, and a Stanford University graduate student in psychology named Elizabeth Newton is using a game to test how people communicate. She’s assigned students roles of ‘tappers’ and ‘listeners’ and asked the tappers to pick a well-known song and tap the song on a table. Next, the listeners have to...

Values aren’t on or off. It’s more of a slippery slope kind of thing. And while people expend untold efforts labelling what a value is, scant attention gets paid to what it isn’t and even less to when it goes too far.My recent articles have explored values, culture and brand....

When an organisation puts a ‘fun place to work’ in their values, they often mean a games room, funky furniture and kombucha on tap. Not how they carry out the unheroic work living beneath the trappings.The Play Ethic author Pat Kane says play “Helps release thoughts that are locked in...