Brand

Going from being a plucky startup to admired social business isn’t a leap many make. Back in 2012, Who Gives A Crap founders Simon Griffiths, Jehan Ratnatunga and Danny Alexander decided to try and help some of the 2.5 billion people across the world who don’t have access to a...

Take a look around at the broken promises you see. How did it happen? Was it neglect, poor planning, a deliberate act?My research side-project examines what wasn’t considered and leads to the downfall. So along with reading philosophical essays about promising and agreements, I’m an avid student of what’s missing...

Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.Peter Drucker The book “Super Pumped” by Mike Isaac follows the ups and downs of Uber from the first glimmer of an idea until today. And sprinkled through is the idea – “We don’t have a brand...