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Communications

21 Jan

Subway is famous for their “foot-long sub”. It is one of the promises the brand stands on. They have talked about their “foot-long subs” for years. They’ve run ads about it. They have even trademarked the term, so we could be forgiven for expecting that the subs that carry that...

09:00 / Communications / Customer Experience / Marketing
19 Nov

An associate sent me an article from Fast Company the other week called “Why it’s important to integrate honesty into your brand”. It wasn’t the article content that made me stop and think (although there’s plenty in there I could comment on), it was the idea that you can “integrate” honesty. Like it is...

09:00 / Communications / Promises
03 Sep

Saw a tweet from @trevoryoung about some problems he was having getting @Avis Car Rental to respond to his problem. Well, no wonder, I thought, they don’t “try harder” anymore. They obviously barely need to try at all because now “It’s your space” and, it would seem, that includes solving problems. This one goes into...

09:00 / Brand / Communications / Marketing
23 Jul

In the run up to the Olympics there has been a spate of billboards from a group of artists working under the title “Brandalism”. The billboards are designed to be subversive, with various anti-corporate messages. In the long line of “brand” inspired lingo this one resonates with me on a...

09:00 / Brand / Communications / Marketing
21 May

There is nothing more important to your organisation and the relationship you have with your customers than the promises you make and keep. A customer charter should be the culmination of your promises. It should clearly state what you will and won’t do, set expectations and state how you will be...

09:00 / Communications / Customer Experience