Who are the right people for your organisation? Beyond the basic skills they need to do the job, how do you decide if the person in front of you will be a good addition to your team and help to build the brand? Plenty has been written about the inter-dependency of...
Delight. A noun meaning a high degree of enjoyment or pleasure. Joy. Rapture. If there’s a word that deserves a place on the over-exposed list of business lingo, delight would have to be up there. It is most commonly used in combination with customer, as in ‘customer delight’. A quick Google search...
There are lots things that really annoy me. One that routinely lands high on that list is the way the term brand gets elevated to some kind of supernatural being with extraordinary powers to do things. You will have read the headlines, heard the commentary. The brand did … the brand...
A couple of weeks ago I was catching up with my friend @richardkeeves in Perth for a glass of vino. He was a bit distracted trying to catch a radio segment – something about football and drugs, but we soon settled in for one of our usual explorations of things that don’t...
There are lots of decisions you will make over the course of building your brand. Brand is, after all, the result of those decisions. This week’s question gets to the heart of one of the most important decisions you will make – not just once but over and over. I know the right people...
The estimable Peter Drucker once stated that “culture eats strategy for breakfast”. Not sure about the eats part, but the fact that it plays a critical role in building a strong, resilient, competitive organisation is accepted wisdom today. From where I sit, culture is the active face of your brand. Brand...
There’s a clear line between the things you need to do to build a brand and the things that are nice to do. Where and what you spend your time and energy on can be the difference between being a Zappos, Patagonia, Apple (or any of the brands that I like...
What makes you care about an organisation and their brand? It’s a good question to ask yourself because your customers are just like you and the things that make you care will probably make them care as well. So put yourself in their shoes for a bit and you’re sure to get...
An article on Inc.com caught my eye last week. It talked about some time spent by author and teacher Jim Collins at the United States Military Academy at West Point and the things he learnt about leadership during that time. Collins made the following observations: “If you want to build a culture...
Great brands are built by people. But not just any people. They have to be the right people. Right for who? Right for your organisation. And that will be a different mix depending on what you care about and what you do (pretty much in that order). The connection between building...