"And then we started the brand work", said the CEO while I listened to her talk about the behind-the-scenes effort to reimagine their …
Leadership
A new tool for making promises you can keep
On the bottom shelf of my bookcase, I've got a small library of books and a stack of papers that explore promises and commitments. The …
How to make the most of your values.
Values are not there as a billboard for your goodness. Frankly, I don’t care what someone who doesn’t work for me, with me and buy from me …
The unheralded, yet essential role leaders play in achieving the brand result
Unheroic work sustains a robust and resilient brand result. However, I have never seen one achieved if people in leadership aren’t also …
Keeping your promises can help you avoid the minefield of people’s outrage.
People making demands of a company to act differently isn’t a new story. However, the nature of what they’re asking for is shifting. In a …
An org’s little things are the big things
During a podcast, author Tim Ferris and Josh Waitzkin, who was the basis for the book Searching for Bobby Fischer, were discussing the …