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Leadership

15 Aug

A lot of my articles intersect with Leadership for a simple reason. I quite simply have never seen an organisation with a strong and resilient brand result if it is not driven and supported by the leadership of the organisation. And when I say leadership, I mean literally the chief executive, general...

00:23 / Brand / Leadership / Org Identity
31 Jul

During a podcast, author Tim Ferris and Josh Waitzkin, who was the basis for the book Searching for Bobby Fischer, were discussing the necessity of bringing discipline and alignment around the things that you believe.It’s been an emerging theme these past few articles, from last week’s entreaty to not forget...

07:58 / Leadership / Org Identity / Purpose
20 Jun

For a number of weeks now I’ve been recommending the book The Score Takes Care of Itself by the late Bill Walsh and Steve Jamison. While it’s predominantly a leadership book, I can’t think of one thing that has a bigger impact on building a strong, resilient brand than the leadership of...

09:00 / Brand / Culture / Leadership / Values
06 Jun

What do an author, a highly decorated Navy Seal and building brands have in common? While listening to Four Hour Work Week author Tim Ferris’ long form podcast with retired Navy Seal Jocko Willink a point they were discussing jumped out at me – extreme ownership. (I won’t transcript the exchange here but if you go to...

09:00 / Brand / Leadership / Unheroic Work
09 May

This is probably the 10,001th article on the topic of jargon-laden, by-committee, not-worth-the-paper-they-are-written-on, vision statements. Which begs the question: if everyone knows that too many vision statements are rubbish, why do people keep writing them like that? And why do the legion of consultants who are often in the mix aid...

09:00 / Communications / Leadership
17 Feb

My friend and long-time collaborator @getnance (aka Nancy Hellmrich) sent me an article from The New York Times last week. It explored the topic of “Other People’s Views” – bringing it down to a great question: “When should you care about what other people think and when should you not?” For many people, brand...

09:00 / Leadership
30 Apr

The role of leaders within an organisation in building the brand can’t be understated. I quite simply have never seen a strong and resilient brand result if it is not driven and supported by the leadership of the organisation. And when I say leadership, I mean literally the CEO, GM, owner,...

09:00 / Brand / Leadership