"And then we started the brand work", said the CEO while I listened to her talk about the behind-the-scenes effort to reimagine their …
Marketing
I am not on a journey
These days, it feels like every damn thing I do is called a journey. I'm not buying a drill. I'm on a home improvement journey. I don't …
Shiny Object Syndrome
By Michel Hogan A friend advises a business which keeps getting distracted by new opportunities before the old ones have a chance to take …