Marketing

12 Jul

Brandbank uses French Connection as a handy springboard

Buried in the PR about renaming French Connection (popularly known as FCUK) Australia, distribution group Brandbank CEO Peter Halkett says, “Now is the time to discontinue the Australian distribution deal”. But he stresses, “French Connection may continue in Australia through another distribution network”.Say what.So they are taking a shell, previously...

21:57 / Brand / Marketing

24 Mar

Stop ‘mis-placing’ your brand and put its value to work.

“And then we started the brand work“, said the CEO while I listened to her talk about the behind-the-scenes effort to reimagine their product. Then, later the same week, I received another company’s business plan. A comment hidden in the notes for one area said, “Brand doesn’t play a part in...

06:02 / Brand / Leadership / Marketing / Operations

24 May

I am not on a journey

These days, it feels like every damn thing I do is called a journeyI’m not buying a drill. I’m on a home improvement journey.I don’t need to make a different choice. I’m on a change journey.I’m not visiting my doctor. I’m on a wellness journey.I don’t deposit money into my...

06:45 / Customer Experience / Employee Experience / Marketing / Promises / Values

02 Mar

Shiny Object Syndrome

A friend advises a business which keeps getting distracted by new opportunities before the old ones have a chance to take root. He calls it “shiny object syndrome”.And while each business area will have their version of shiny objects, it’s a term I have used to describe the way organisations...

07:42 / Brand / Marketing