Marketing

Buried in the PR about renaming French Connection (popularly known as FCUK) Australia, distribution group Brandbank CEO Peter Halkett says, “Now is the time to discontinue the Australian distribution deal”. But he stresses, “French Connection may continue in Australia through another distribution network”.Say what.So they are taking a shell, previously...

A friend advises a business which keeps getting distracted by new opportunities before the old ones have a chance to take root. He calls it “shiny object syndrome”.And while each business area will have their version of shiny objects, it’s a term I have used to describe the way organisations...