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Michel Hogan

Brand Counsel

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Marketing

Stop ‘mis-placing’ your brand and put its value to work.

Brand, Leadership, Marketing, Operations · March 24, 2022

"And then we started the brand work", said the CEO while I listened to her talk about the behind-the-scenes effort to reimagine their …

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I am not on a journey

Customer Experience, Employee experience, Marketing, Promises · May 24, 2021

These days, it feels like every damn thing I do is called a journey.  I'm not buying a drill. I'm on a home improvement journey. I don't …

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Shiny Object Syndrome

Brand, Marketing · March 2, 2019

By Michel Hogan A friend advises a business which keeps getting distracted by new opportunities before the old ones have a chance to take …

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