Marketing

Buried in the PR about renaming French Connection (popularly known as FCUK) Australia, distribution group Brandbank CEO Peter Halkett says, “Now is the time to discontinue the Australian distribution deal”. But he stresses, “French Connection may continue in Australia through another distribution network”.Say what.So they are taking a shell, previously...

A friend advises a business which keeps getting distracted by new opportunities before the old ones have a chance to take root. He calls it “shiny object syndrome”.And while each business area will have their version of shiny objects, it’s a term I have used to describe the way organisations...

I’ve been thinking a lot about organisational identity these past few weeks. In particular, a couple of issues that constantly bedevil discussions of core values – how do you know what they are and what should they be? For many organisations, finding them is an experience that feels like a cross...

One of my favourite topics addressed in my articles, and one I talk about regularly with clients, is how actions align with values. Values aren’t values unless you do them every day, and one of the best organisations around for actioning their values is Patagonia. I know I use them as an example a...