Marketing

03 Sep

Avis is no longer trying harder

Saw a tweet from @trevoryoung about some problems he was having getting @Avis Car Rental to respond to his problem. Well, no wonder, I thought, they don’t “try harder” anymore. They obviously barely need to try at all because now “It’s your space” and, it would seem, that includes solving problems. This one goes into...

09:00 / Brand / Communications / Marketing

23 Jul

Acts of “brandalism”

In the run up to the Olympics there has been a spate of billboards from a group of artists working under the title “Brandalism”. The billboards are designed to be subversive, with various anti-corporate messages. In the long line of “brand” inspired lingo this one resonates with me on a...

09:00 / Brand / Communications / Marketing

02 Jul

There is no such thing as “a brand with no name”

In the ongoing stoush about consumers buying “home brand” or “private label” products an article this week caught my eye – well, mostly, the title caught my eye. The title of the article was “Where the brands have no name” and seemed to suggest that consumers are swapping established “brands” for...

09:00 / Brand / Marketing

02 Feb

Brand versus name

There is a common misconception that my name is my brand, but in reality while your name is the face of your brand, one of the points of connection with it, your brand is something else. As I talked about last week – choosing a name that is representative of who...

02:06 / Brand / Marketing

06 Jul

Brand versus name

There is a common misconception that my name is my brand, but in reality while your name is the face of your brand, one of the points of connection with it, your brand is something else. As I talked about last week – choosing a name that is representative of who...

09:00 / Brand / Marketing