One of my favourite topics addressed in my articles, and one I talk about regularly with clients, is how actions align with values. Values aren’t values unless you do them every day, and one of the best organisations around for actioning their values is Patagonia. I know I use them as an example a...
I know, I know. Lots of people will tell you that you do. Big companies everywhere keep ditching the old for no good reason and putting in the new (yes, I’m looking at you Yahoo!), so why would I be saying the opposite? After all, a bright, shiny new logo...
I often talk about brand as being evolution not revolution. And reading a book over the weekend about the impact of denial by leaders on everything from business to economies, I was reminded again about how easy it is to get caught in the mindless “rebrand” cycle and miss the real opportunities...
A new campaign by BMW is a timely reminder that you can only be great at one thing. Finding that one thing. Focusing who you are and what you do around that one thing. Making decisions big and small to support that one thing. This is fundamental to building your brand. Knowing...
After one too many tweets appeared in my stream using the terms personal brand and personal branding I’d had about as much as I could take and tweeted the following: “Need a twitter filter to auto delete tweets using the term “personal branding” – unless you have a hot piece of...
I was talking at a Churchill Club event this past week around brand and one of the key messages I had for the audience was that while brand is certainly the result of the promises you keep, whether you keep them or not first shows up in what you do...
Last week at the QR National annual meeting, shareholders voted to support the change of the corporation’s name to … wait for it. Aurizon. There’s a good article about the craziness of this move at LeadingCompany, where editor Kath Walters explores what they might have been thinking – aided and abetted by yours...
A friend took their life in their hands at the weekend and bravely forwarded me an article on “rebranding” (or, as I call it, the word that should never be used) from Fast Company. Anyone who regularly reads this blog will know my dislike of that particular word, but my friend is a smart...