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Purpose

05 May

Last year I wrote a blog called ‘To Preserve your Brand Stimulate Progress’. I was reminded again this week why it is an important concept that’s worth repeating. Look around and you can see the skeletons of companies who have failed to live the inherent tension best articulated by Jim Collins in his...

09:00 / Org Identity / Purpose
24 Jun

What’s our vision? What’s our mission? Where do we want to be in three years, five years, 10 years? So much of what we think about, talk about and focus on in organisations is driven by thinking around that imagined future. But what about ‘what is’? Well that’s no fun I hear...

09:00 / Purpose
10 Jun

I often talk about brand as being evolution not revolution. And reading a book over the weekend about the impact of denial by leaders on everything from business to economies, I was reminded again about how easy it is to get caught in the mindless “rebrand” cycle and miss the real opportunities...

09:00 / Brand / Change / Org Identity / Purpose / Values