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Michel Hogan

Brand Counsel

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Subscriber Articles

How rules can undermine good judgement

Brand, Subscriber Articles, Unheroic Work · March 15, 2023

During a recent lengthy morning commute, I listened to the Knowledge Project podcast, where host Shane Parrish interviewed Aaron Dignan. …

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How good intentions become bad communications

Brand, Communications, Subscriber Articles, Unheroic Work · May 9, 2022

It's 1990, and a Stanford University graduate student in psychology named Elizabeth Newton is using a game to test how people communicate. …

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In a game of experience happenstance, you lose.

Brand, Communications, Customer Experience, Employee experience, Promises, Subscriber Articles · October 14, 2021

Experience without expectations is unthinkable — literally. What I believe will happen plays a prominent part in how I feel about what does …

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What makes unheroic work worthy of attention?

Brand, Operations, Subscriber Articles, Unheroic Work · April 6, 2021

The term ‘unheroic work’ first landed in my language via a book by Jedediah Purdy1 about the commons of politics and community. The quote …

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20 things that aren’t marketing, that are part of achieving your brand result

Brand, Subscriber Articles, Unheroic Work · March 3, 2021

After hundreds of articles and speeches and a couple of books about 'brand as a result of the promises you keep', I still get people …

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Find your one thing

Purpose, Subscriber Articles · September 1, 2020

When everything in the world around you is in flux, how to find the one thing your organisation is ‘great’ at can seem an insurmountable …

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