Uncategorized

25 Jun

Do you have “jargon speak”?

It’s hard to get someone to care about what you are doing, understand what you are doing or even know what promises you are making when you have been struck down with “jargon speak”. It’s a terrible affliction and we all know people and organisations that either have it or have...

09:00 / Uncategorized

11 Jun

From the inside out

I was speaking at an event a few years ago and one of the other speakers talking about “brand” mentioned how they start with what the marketplace needs, what the gaps are and then works to fit the company to that. If anyone has ever tried to put a square peg...

09:00 / Uncategorized

04 Jun

Commonwealth Bank and the can’t imperative

A new bank advertising campaign is manna from heaven for bloggers. I tried to resist joining the fray, but then a friend asked me last week what I thought of the new Commonwealth Bank campaign and I realised it would be seriously remiss of me to look such a generous...

05:06 / Uncategorized

28 May

The intersection between values, culture and the promises you keep

I’m starting to feel like a broken record. But I spend a lot of time talking to people about promises and their role in building organisations, [Bob] and “brand” and while I do see more people becoming conscious of their promises, there’s a piece of the puzzle that doesn’t seem...

05:04 / Uncategorized

28 Aug

The identity of work: The role of personal brand

By way of full disclosure: I work with people to help them understand and uncover things that make up their personal brands. But where I draw a rather firm line is telling people what their jobs should be. Despite my meagre hold out, my addition to that sphere will not be...

09:00 / Uncategorized