Values are not there as a billboard for your goodness.Frankly, I don’t care what someone who doesn’t work for me, with me and buy from me thinks of them and nor should you.So, when I talk about good and bad values, it’s not with any moral judgement. Instead, it’s the...
Breaking promises has consequences, and Crown Resorts and its Melbourne Casino are under the microscope because they chose to break theirs to the government about how they would run the casino. Not because there weren’t enough people keeping watch. It’s like a kid stealing from the cookie jar, and now they’ve...
These days, it feels like every damn thing I do is called a journeyI’m not buying a drill. I’m on a home improvement journey.I don’t need to make a different choice. I’m on a change journey.I’m not visiting my doctor. I’m on a wellness journey.I don’t deposit money into my...
Federal politics. Private schools. Law firms. It feels like every day reveals another allegation of sexism, sexual harassment and worse. And, following close behind the claims are shocked utterances from people in those organisations saying, “this doesn’t reflect our values”. I’ve got a news flash. Most simply put, values are ‘how...
The team of five peered out from their respective Zoom screens. It wasn’t the ideal way to do the work we were about to begin, but after navigating some dicey days, exploring how to work together better was too important to wait until we could meet in person.Values and culture...
The supermarket giant, and more broadly Woolworths Group, is the target of a #boycottwoolworths social media campaign this week, after announcing its sponsorship of the “Thanks a Million” campaign. The program is designed to “thank everyone who has gone the extra mile” during the hellish year of bushfires and pandemic. So far, so good. The...
A lot of things benefit from advertising. It's hard to sell many products if people don't know about them, but that kind of promotion rarely helps values. And luckily there are other ways they can flourish. I often say, “Don't put your values on your web site”. But why stop there....
During what passes for idle chatter during coffee and networking at a recent event, the throw-away comment, “I think values are a load of rubbish” got my attention. Because too often rubbish is what companies big and small peddle.We continued to talk and agreed that when people say values, they...
The combination of hubris and aspiration, liberally sprinkled with puffery make many value sets mosh pits of self-delusion.So there’s every chance your company values are complete bullshit. And if they are, it’s a quick ride on the slip slide to cynicism and ridicule when actions reveal them to be naked...
What are the enemies of the brand result? The desire to fiddle, resistance, and the doldrums.The first one – the desire to fiddle – might feel counterintuitive. After all the things you do result in the brand. And while yes that’s true, for it to work you’ve got to do...