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Michel Hogan

Brand Counsel

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Meet Michel

Hi. It’s great to meet you.

I am an independent brand counsel. I advise on the risk to your purpose and values of making promises you can’t keep.

For over two decades, I’ve been helping organisations like yours make promises they can keep, and keep the promises they make. Creating alignment between who you are, what you say, and what you do. So people know and experience what you care about and whether you’re offering up products, services, or ideas, nothing gets in the way of your success.

Currently based in Victoria, Australia, I work with a diverse range of clients throughout Australia and the United States – including small-to-medium size enterprises, individuals, larger corporations, and nonprofits. Some are laying the foundations for new ventures. Others are responding to changes in the marketplace. Still others are in the process of re-inventing themselves to take advantage of new opportunities.

I am a regular contributor to print and online publications including smartcompany.com.au where I’ve written a weekly blog for the past 11 years. Over 500 articles later my practical advice offers a secret weapon to people grappling with their brands.

You can learn more on Linkedin and follow me on Twitter @michelhogan

 

What some people are saying.

Michel helped to reveal ourselves to ourselves – and arriving at a defined mission, vision and values. 2+ years later we’re still using the tools & principles that Michel taught us to grow our business.
Daniel Millott
Michel engaged and inspired our attendees speaking on the topics of “Brand with purpose”, we all walked away with practical tips and actions we knew we would be implementing immediately.
Narae Ko
Michel is an engaging thinker and relentless executor whose completely fresh approach to the very notion of “Brand” is ground-breaking…
Jody Lenz
>I’d been overthinking how to “create” my brand, when, by contemplating my values, I realised I knew it all along. Now I just have to live it. What a revelation. Thank you Michel, for your guiding hand like a face-palm!
Jenny Lindsay
Smart, sassy and in touch with the times, Michel is a positive force for change. Her ability to cut through the ‘crap’ and help people realise the true meaning of their message is key…
Sue Barrett
Michel asks the hard questions that you’re afraid to ask yourself. She questions the veracity your values, challenges your commitment to your promises, and peers into the cobwebbed corners of your brand.
Nancy Hellmrich
Michel is very sharp and candidly challenges your ideas with an amazing amount of enthusiasm and wisdom.
Barry Nguyen
You can find more about what people are saying on Linkedin.

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michelhogan

Mood #ngv #artwander Mood #ngv #artwander
Love spending time with Rothko. Always see somethi Love spending time with Rothko. Always see something new… #ngv #artwander #reset
About as close to a selfie as l get 🙃 #ngv wand About as close to a selfie as l get 🙃 #ngv wander #oldmirror
Wintery sky and sea to match. #beachinanyweather # Wintery sky and sea to match. #beachinanyweather #love3305
Just because flowers. Live the soft tones and dece Just because flowers. Live the soft tones and deceptively hardy blooms. #flowers #crysanthemum
Beach ramble reflections, washed up coral and low Beach ramble reflections, washed up coral and low tide rocks. Love the different moods a beach evokes. #beachwalk #torquay #whitesbeach
Whenever l hit the road, l always wonder at the sc Whenever l hit the road, l always wonder at the scale and expanse of land unfolding.
Sunrise action at Bringalbert Lake this morning. W Sunrise action at Bringalbert Lake this morning. Worth the early start! #eastertrippin #sunrisesky #sunrise
Afternoon de-light through the trees. #eastertripp Afternoon de-light through the trees. #eastertrippin #camping #middleofnowhere
harvest moon. Happy Easter. #bringalbertlake (no l harvest moon. Happy Easter. #bringalbertlake (no lake but lovely and away from the hordes)
Jetty Southend SA cool and misty #eastertrippin Jetty Southend SA cool and misty #eastertrippin
last light sunset Southend SA #eastertrippin last light sunset Southend SA  #eastertrippin
Beach for days and maybe a fish… #discoverybay # Beach for days and maybe a fish… #discoverybay #nelson #eastertrippin
artful drifts of bobble seaweed, air soft with ear artful drifts of bobble seaweed, air soft with early light. #happyplace #beachwalk #morningbeach #visitportlandvic
Misty streaky golden morning rays dancing over the Misty streaky golden morning rays dancing over the water at Bridgewater Beach. #visitportlandvic #morningrays
Dreamy gum tree vibe. Gorgeous soft eucalyptus gre Dreamy gum tree vibe. Gorgeous soft eucalyptus green and pale honey bark. Timeless combo. Endlessly restful. #eucalyptus #gumtree #naturecolours
Cactus flower time again. A glorious brief burst - Cactus flower time again. A glorious brief burst - then gone. #cactusflower
Friday playdate #Chanel exhibition @ngvmelbourne - Friday playdate #Chanel exhibition @ngvmelbourne - mind boggling to examine detail of her exquisite creations. #ngvchanel
Arty sunflowers - happy faces even in black and wh Arty sunflowers - happy faces even in black and white. #sunflowers #blackandwhitephotography #happyflowers #homegrown
Graceful curves and simple warm tones. Loving gett Graceful curves and simple warm tones. Loving getting to know this beauty. No name yet… l name things but it sometimes takes a while for the name to appear.  Stay tuned … #playingguitar #acousticguitar 

P.s the beautiful minimal stand custom made by @speldesign. You can see the neck support detail.
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