Hi. It’s great to meet you.
I am an independent brand counsel. I advise on the risk to your purpose and values of making promises you can’t keep.
For over two decades, I’ve been helping organisations like yours make promises they can keep, and keep the promises they make. Creating alignment between who you are, what you say, and what you do. So people know and experience what you care about and whether you’re offering up products, services, or ideas, nothing gets in the way of your success.
Currently based in Victoria, Australia, I work with a diverse range of clients throughout Australia and the United States – including small-to-medium size enterprises, individuals, larger corporations, and nonprofits. Some are laying the foundations for new ventures. Others are responding to changes in the marketplace. Still others are in the process of re-inventing themselves to take advantage of new opportunities.
I am a regular contributor to print and online publications including smartcompany.com.au where I’ve written a weekly blog for the past 11 years. Over 500 articles later my practical advice offers a secret weapon to people grappling with their brands.
What some people are saying.
Michel helped to reveal ourselves to ourselves – and arriving at a defined mission, vision and values. 2+ years later we’re still using the tools & principles that Michel taught us to grow our business.
Michel engaged and inspired our attendees speaking on the topics of “Brand with purpose”, we all walked away with practical tips and actions we knew we would be implementing immediately.
Michel is an engaging thinker and relentless executor whose completely fresh approach to the very notion of “Brand” is ground-breaking…
>I’d been overthinking how to “create” my brand, when, by contemplating my values, I realised I knew it all along. Now I just have to live it. What a revelation. Thank you Michel, for your guiding hand like a face-palm!
Smart, sassy and in touch with the times, Michel is a positive force for change. Her ability to cut through the ‘crap’ and help people realise the true meaning of their message is key…
Michel asks the hard questions that you’re afraid to ask yourself. She questions the veracity your values, challenges your commitment to your promises, and peers into the cobwebbed corners of your brand.
Michel is very sharp and candidly challenges your ideas with an amazing amount of enthusiasm and wisdom.