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Michel Hogan

Brand Counsel

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Meet Michel

Hi. It’s great to meet you.

I am an independent brand counsel. I advise on the risk to your purpose and values of making promises you can’t keep.

For over two decades, I’ve been helping organisations like yours make promises they can keep, and keep the promises they make. Creating alignment between who you are, what you say, and what you do. So people know and experience what you care about and whether you’re offering up products, services, or ideas, nothing gets in the way of your success.

Currently based in Victoria, Australia, I work with a diverse range of clients throughout Australia and the United States – including small-to-medium size enterprises, individuals, larger corporations, and nonprofits. Some are laying the foundations for new ventures. Others are responding to changes in the marketplace. Still others are in the process of re-inventing themselves to take advantage of new opportunities.

I am a regular contributor to print and online publications including smartcompany.com.au where I’ve written a weekly blog for the past 11 years. Over 500 articles later my practical advice offers a secret weapon to people grappling with their brands.

You can learn more on Linkedin and follow me on Twitter @michelhogan

 

What some people are saying.

Michel helped to reveal ourselves to ourselves – and arriving at a defined mission, vision and values. 2+ years later we’re still using the tools & principles that Michel taught us to grow our business.
Daniel Millott
Michel engaged and inspired our attendees speaking on the topics of “Brand with purpose”, we all walked away with practical tips and actions we knew we would be implementing immediately.
Narae Ko
Michel is an engaging thinker and relentless executor whose completely fresh approach to the very notion of “Brand” is ground-breaking…
Jody Lenz
>I’d been overthinking how to “create” my brand, when, by contemplating my values, I realised I knew it all along. Now I just have to live it. What a revelation. Thank you Michel, for your guiding hand like a face-palm!
Jenny Lindsay
Smart, sassy and in touch with the times, Michel is a positive force for change. Her ability to cut through the ‘crap’ and help people realise the true meaning of their message is key…
Sue Barrett
Michel asks the hard questions that you’re afraid to ask yourself. She questions the veracity your values, challenges your commitment to your promises, and peers into the cobwebbed corners of your brand.
Nancy Hellmrich
Michel is very sharp and candidly challenges your ideas with an amazing amount of enthusiasm and wisdom.
Barry Nguyen
You can find more about what people are saying on Linkedin.

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michelhogan

Good morning, quick post walk splash. Foamy sparkl Good morning, quick post walk splash. Foamy sparkly and crisp. #youneverregretaswim #surfersparadise #oceanswim
A day at the beach #surfersparadise #beachliving # A day at the beach #surfersparadise #beachliving #beachlife #wanderwashington
Good morning - just to right amount of cloud for a Good morning - just to right amount of cloud for a photo 😀#goodmorning #surfersparadise
Beach haul. #surfersparadise #lookdown Beach haul. #surfersparadise #lookdown
Reading a travel article about Barcelona. Time tra Reading a travel article about Barcelona. Time travel post from trip. Memories of wandering streets. Meandering down colour drenched shady alleys during bright afternoons. #travelmemories #barcelona
the creative act by Rick Rubin sunlight filtering the creative act by Rick Rubin sunlight filtering through window by nature #goodreads
more morning magic. #bridgewaterbeach #portlandvic more morning magic. #bridgewaterbeach #portlandvictoria
morning rays #bridgewaterbeach #youneverregretaswi morning rays #bridgewaterbeach #youneverregretaswim #love3305 #portlandvictoria
Trying out my birthday present - new zoom lens. Su Trying out my birthday present - new zoom lens. Super crisp! #olympuslens #omd #pointimpossible #birthdaygirl
love a rock in the middle of an expanse of beach. love a rock in the middle of an expanse of beach. Resolutely there amid shifting sands. #beachlife
Just because flowers are the best kind. #blooms Just because flowers are the best kind. #blooms
love my one-of-a-kind @seahouse.5 pot 😍😍 love my one-of-a-kind @seahouse.5 pot 😍😍
look left, look right. Beach for days. #portlandvi look left, look right. Beach for days. #portlandvictoria
sea foggy morning swim - hello 2023. What do you s sea foggy morning swim - hello 2023. What do you say we try and be kinder to each other … #newyears2023 #youneverregretaswim #bridgewaterbeach #oceanswim #portlandvictoria
morning calm (and lovely swim) #bridgewaterbeach # morning calm (and lovely swim) #bridgewaterbeach #love3305 #portlandvictoria
Instagram post 17952453293190605 Instagram post 17952453293190605
summer morning mist #beachwalk summer morning mist #beachwalk
18 days to summer… feels like a lot longer today 18 days to summer… feels like a lot longer today. #nunsbeach #love3305 #somesunshineplease
A blizzard of paper thin white blossoms. Forget w A blizzard of paper thin white blossoms.  Forget what they are other than gorgeous. 😀 #whiteflowers
Cool news (well cool to me at least). Open the lat Cool news (well cool to me at least). Open the latest Entrepreneurs issue of Monocle magazine you'll find an article by me! 

I've loved them for years and am completely chuffed they asked. It's called "Death of the Charismatic Founder" and leads off the Good business, only better section.

Here's a snippet ...
"During recent years, a generation of huckster entrepreneurs has finally got its comeuppance, and observing its members’ falls from grace can teach us all a lesson..."

Pick up the magazine in places like Mag Nation or subscribe - they always have great content.
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