The wrong promises crush confidence and chip away at your purpose and values. They can also trigger morale issues, sales anomalies, stakeholder challenges and public relations drama, all eroding your brand result.
As a brand counsel I am skilled at finding those disconnects and getting you back on track. So you and your teams can hold true to your purpose and values, make promises that make sense for you, and keep those promises … consistently.
You can engage me as your Brand Counsel per hour, per day or by project/matter. If you’d like to talk about your brand result, or get a quote please contact me.
A robust, resilient brand result is not achieved through a list of tactical outputs such as marketing campaigns and logos. It is comes from your org identity and the promises you keep. What promises are you making and how are you keeping them?