If you would like to know more about the services I provide please contact me – I’m always happy to listen and will usually ask a few questions too.
The work I do helps to bring internal reality and external perception of organisations into alignment so the result:
- supports an enduring culture
- drives distinctiveness, and
- builds resilience
When you focus on alignment – of who you are, with what you say and do – across your organisation and your marketplace, you achieve something with true staying power. The way others see you is the result of the promises you keep.
I believe that a strong brand is not achieved through a list of tactical outputs such as advertising campaigns and corporate identities. It is the result of your identity and the promises you keep. So I work with you to find the foundation elements you will need and advise you on how to translate them to experience via promises you can keep.
The work we do will leave you withThe processes I use fall into three generally defined categories:
Strategy and Advice
Build internal understanding and awareness of what you care about, your purpose and values – the foundation elements of org identity and any risks to them in how they are employed via your promises.
Experience and Alignment
Analyize gaps between identity and actions across the organization, and identify opportunities to strengthen delivery.