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Michel Hogan

Brand Counsel

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Have you ever made a promise you couldn’t keep? As an Independent Brand Counsel I advise on the risk to your purpose and values of making the wrong promises.

Unmet opportunities, plateaus and downturns happen and they are often caused by a misalignment between your identity and the promises you are making. The wrong promises crush confidence and chip away at your purpose and values. They can also trigger morale issues, sales anomalies, stakeholder challenges and public relations drama, all eroding your brand result.

As a brand counsel I am skilled at finding those disconnects and getting you back on track. So you and your teams can hold true to your purpose and values, make promises that make sense for you, and keep those promises … consistently.

You can engage me as your Brand Counsel per hour, per day or by project/matter.

What does a Brand Counsel do?

As an independent advisor and practitioner, l work closely with you to more deeply understand the problem and then employ the most relevant approaches and tools to solve it. Along the way we focus on building capability and know-how for the people and teams in the org so you can make promises with more confidence.

  • Find or sanity check your org identity of purpose and values
  • Map the org identity against the experience people have who work with and for you, and buy from you
  • Review intended and existing promises against elements of identity, resources, capacity, culture and time
  • Provide advice on potential promise gaps and their risk to your purpose and values.
  • Help embed what you care about into what you say, what you do and how you do it.

“Michel is one of those rare professionals who possesses the trinity of skills, tools
and empirical wisdom to help you think differently about your challenges…”
(AJ KULATUNGA)

A robust, resilient brand result is not achieved through a list of tactical outputs such as marketing campaigns and logos. It is comes from your org identity and the promises you keep. What promises are you making and how are you keeping them?

For more information download the Brand Counsel PDF. You can engage me as your Brand Counsel per hour, per day or by project/matter. If you’d like to talk about your brand result, or get a quote please contact me.

 

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michelhogan

Mood #ngv #artwander Mood #ngv #artwander
Love spending time with Rothko. Always see somethi Love spending time with Rothko. Always see something new… #ngv #artwander #reset
About as close to a selfie as l get 🙃 #ngv wand About as close to a selfie as l get 🙃 #ngv wander #oldmirror
Wintery sky and sea to match. #beachinanyweather # Wintery sky and sea to match. #beachinanyweather #love3305
Just because flowers. Live the soft tones and dece Just because flowers. Live the soft tones and deceptively hardy blooms. #flowers #crysanthemum
Beach ramble reflections, washed up coral and low Beach ramble reflections, washed up coral and low tide rocks. Love the different moods a beach evokes. #beachwalk #torquay #whitesbeach
Whenever l hit the road, l always wonder at the sc Whenever l hit the road, l always wonder at the scale and expanse of land unfolding.
Sunrise action at Bringalbert Lake this morning. W Sunrise action at Bringalbert Lake this morning. Worth the early start! #eastertrippin #sunrisesky #sunrise
Afternoon de-light through the trees. #eastertripp Afternoon de-light through the trees. #eastertrippin #camping #middleofnowhere
harvest moon. Happy Easter. #bringalbertlake (no l harvest moon. Happy Easter. #bringalbertlake (no lake but lovely and away from the hordes)
Jetty Southend SA cool and misty #eastertrippin Jetty Southend SA cool and misty #eastertrippin
last light sunset Southend SA #eastertrippin last light sunset Southend SA  #eastertrippin
Beach for days and maybe a fish… #discoverybay # Beach for days and maybe a fish… #discoverybay #nelson #eastertrippin
artful drifts of bobble seaweed, air soft with ear artful drifts of bobble seaweed, air soft with early light. #happyplace #beachwalk #morningbeach #visitportlandvic
Misty streaky golden morning rays dancing over the Misty streaky golden morning rays dancing over the water at Bridgewater Beach. #visitportlandvic #morningrays
Dreamy gum tree vibe. Gorgeous soft eucalyptus gre Dreamy gum tree vibe. Gorgeous soft eucalyptus green and pale honey bark. Timeless combo. Endlessly restful. #eucalyptus #gumtree #naturecolours
Cactus flower time again. A glorious brief burst - Cactus flower time again. A glorious brief burst - then gone. #cactusflower
Friday playdate #Chanel exhibition @ngvmelbourne - Friday playdate #Chanel exhibition @ngvmelbourne - mind boggling to examine detail of her exquisite creations. #ngvchanel
Arty sunflowers - happy faces even in black and wh Arty sunflowers - happy faces even in black and white. #sunflowers #blackandwhitephotography #happyflowers #homegrown
Graceful curves and simple warm tones. Loving gett Graceful curves and simple warm tones. Loving getting to know this beauty. No name yet… l name things but it sometimes takes a while for the name to appear.  Stay tuned … #playingguitar #acousticguitar 

P.s the beautiful minimal stand custom made by @speldesign. You can see the neck support detail.
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