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Michel Hogan

Brand Counsel

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Have you ever made a promise you couldn’t keep? As an Independent Brand Counsel I advise on the risk to your purpose and values of making the wrong promises.

Unmet opportunities, plateaus and downturns happen and they are often caused by a misalignment between your identity and the promises you are making. The wrong promises crush confidence and chip away at your purpose and values. They can also trigger morale issues, sales anomalies, stakeholder challenges and public relations drama, all eroding your brand result.

As a brand counsel I am skilled at finding those disconnects and getting you back on track. So you and your teams can hold true to your purpose and values, make promises that make sense for you, and keep those promises … consistently.

You can engage me as your Brand Counsel per hour, per day or by project/matter.

What does a Brand Counsel do?

As an independent advisor and practitioner, l work closely with you to more deeply understand the problem and then employ the most relevant approaches and tools to solve it. Along the way we focus on building capability and know-how for the people and teams in the org so you can make promises with more confidence.

  • Find or sanity check your org identity of purpose and values
  • Map the org identity against the experience people have who work with and for you, and buy from you
  • Review intended and existing promises against elements of identity, resources, capacity, culture and time
  • Provide advice on potential promise gaps and their risk to your purpose and values.
  • Help embed what you care about into what you say, what you do and how you do it.

“Michel is one of those rare professionals who possesses the trinity of skills, tools
and empirical wisdom to help you think differently about your challenges…”
(AJ KULATUNGA)

A robust, resilient brand result is not achieved through a list of tactical outputs such as marketing campaigns and logos. It is comes from your org identity and the promises you keep. What promises are you making and how are you keeping them?

For more information download the Brand Counsel PDF. You can engage me as your Brand Counsel per hour, per day or by project/matter. If you’d like to talk about your brand result, or get a quote please contact me.

 

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Good morning, quick post walk splash. Foamy sparkl Good morning, quick post walk splash. Foamy sparkly and crisp. #youneverregretaswim #surfersparadise #oceanswim
A day at the beach #surfersparadise #beachliving # A day at the beach #surfersparadise #beachliving #beachlife #wanderwashington
Good morning - just to right amount of cloud for a Good morning - just to right amount of cloud for a photo 😀#goodmorning #surfersparadise
Beach haul. #surfersparadise #lookdown Beach haul. #surfersparadise #lookdown
Reading a travel article about Barcelona. Time tra Reading a travel article about Barcelona. Time travel post from trip. Memories of wandering streets. Meandering down colour drenched shady alleys during bright afternoons. #travelmemories #barcelona
the creative act by Rick Rubin sunlight filtering the creative act by Rick Rubin sunlight filtering through window by nature #goodreads
more morning magic. #bridgewaterbeach #portlandvic more morning magic. #bridgewaterbeach #portlandvictoria
morning rays #bridgewaterbeach #youneverregretaswi morning rays #bridgewaterbeach #youneverregretaswim #love3305 #portlandvictoria
Trying out my birthday present - new zoom lens. Su Trying out my birthday present - new zoom lens. Super crisp! #olympuslens #omd #pointimpossible #birthdaygirl
love a rock in the middle of an expanse of beach. love a rock in the middle of an expanse of beach. Resolutely there amid shifting sands. #beachlife
Just because flowers are the best kind. #blooms Just because flowers are the best kind. #blooms
love my one-of-a-kind @seahouse.5 pot 😍😍 love my one-of-a-kind @seahouse.5 pot 😍😍
look left, look right. Beach for days. #portlandvi look left, look right. Beach for days. #portlandvictoria
sea foggy morning swim - hello 2023. What do you s sea foggy morning swim - hello 2023. What do you say we try and be kinder to each other … #newyears2023 #youneverregretaswim #bridgewaterbeach #oceanswim #portlandvictoria
morning calm (and lovely swim) #bridgewaterbeach # morning calm (and lovely swim) #bridgewaterbeach #love3305 #portlandvictoria
Instagram post 17952453293190605 Instagram post 17952453293190605
summer morning mist #beachwalk summer morning mist #beachwalk
18 days to summer… feels like a lot longer today 18 days to summer… feels like a lot longer today. #nunsbeach #love3305 #somesunshineplease
A blizzard of paper thin white blossoms. Forget w A blizzard of paper thin white blossoms.  Forget what they are other than gorgeous. 😀 #whiteflowers
Cool news (well cool to me at least). Open the lat Cool news (well cool to me at least). Open the latest Entrepreneurs issue of Monocle magazine you'll find an article by me! 

I've loved them for years and am completely chuffed they asked. It's called "Death of the Charismatic Founder" and leads off the Good business, only better section.

Here's a snippet ...
"During recent years, a generation of huckster entrepreneurs has finally got its comeuppance, and observing its members’ falls from grace can teach us all a lesson..."

Pick up the magazine in places like Mag Nation or subscribe - they always have great content.
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