Customer Experience

"Instead of bringing back 1600 plants, we might return from our journeys with a collection of small unfêted but life-enhancing thoughts." Alain de Botton Travel always reveals… something. A recent trip reminded me of the importance of getting the essential things right.  No matter what your business does. There is one thing that is...

It started with a conversation: Me: “You don’t need to exceed expectations, just do what you say.”Them: “So, under-promise and then over-deliver.”Me: “No, set expectations, whatever they are and meet them — that’s it…”I recommended they read the Harvard Business Review article ‘Stop Trying to Delight Your Customers’, and while the...

The experience employees have becomes the experience customers have, which circles back around to employees in a loop. It can be a doom loop or a boon loop, and the identity of the organisation provides the energy.If the employees of your organisation feel caught in a mire of draconian decisions, disconnected...