My first book called Between Making Money and World Peace is about finding your purpose and values. And while some of my thinking about how …
Purpose
Make a Done List
Hands up if you have a ‘to-do’ list. I suspect nearly everyone does. Now hands up if you have a ‘done’ list. Fewer if any, hands in the air. …
What we owe each other
When a brand's store of value overflows, there's usually an undercurrent of I care about what you care about going on between me and you. It …
Every choice is an opportunity to show your purpose
Turn in any direction these days, and you'll trip over people talking about their purpose. This is not a bad thing; it's essential to …
The lost valley of unheroic work
Organisations are made of unheroic work — those thousands of everyday actions and decisions that keep your particular engine turning. Hidden …
Avoid statement creep and focus on what matters most
You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues …
Beware the noise of other people’s ideas.
The book "Noise, A Flaw in Human Judgement" by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that …
Find your one thing
When everything in the world around you is in flux, how to find the one thing your organisation is ‘great’ at can seem an insurmountable …
The desire to fiddle and other enemies of a brand result
What are the enemies of the brand result? The desire to fiddle, resistance, and the doldrums. The first one – the desire to fiddle – …