Purpose

My first book called Between Making Money and World Peace is about finding your purpose and values.And while some of my thinking about how you do that and the role they play has evolved since I pulled it together. What remains true is most organisations sit somewhere between chasing profit...

During a recent lengthy morning commute, I listened to the Knowledge Project podcast, where host Shane Parrish interviewed Aaron Dignan. Aaron’s a coach and author of Brave New Work. There were a lot of good insights, and one in particular grabbed my attention.They were talking about how misusing compliance undermines...

Organisations are made of unheroic work — those thousands of everyday actions and decisions that keep your particular engine turning. Hidden and often unexamined, it is the lion-share of what people do in their jobs.I call the gap between what you say is most important and how people do that...

You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues…PurposeVisionMissionCore ValuesStrategic pillarsBrand promiseBrand valuesEssencePersonalityExperience principlesPositioningEtc. I frequently see organisations that have the entire shebang including some I haven’t even listed. It’s madness. No one can hold all of...

The book “Noise, A Flaw in Human Judgement” by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that interfere with judgement when people make decisions.Reading it got me thinking about noise of a different kind.Brand noise.The interference comes from many quarters (and here I am adding...

When everything in the world around you is in flux, how to find the one thing your organisation is ‘great’ at can seem an insurmountable quest. However, without it, achieving a brand result people want to stick with is what’s impossible.Because knowing that one thing will help you make and...