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Michel Hogan

Brand Counsel

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You are here: Home / Archives for Purpose

Purpose

What we owe each other

Culture, Customer Experience, Employee experience, Promises, Purpose, Unheroic Work, Values · August 9, 2022

When a brand's store of value overflows, there's usually an undercurrent of I care about what you care about going on between me and you. It …

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Every choice is an opportunity to show your purpose

Culture, Org Identity, Purpose, Unheroic Work · May 25, 2022

Turn in any direction these days, and you'll trip over people talking about their purpose. This is not a bad thing; it's essential to …

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The lost valley of unheroic work

Purpose, Unheroic Work, Values · September 27, 2021

Organisations are made of unheroic work — those thousands of everyday actions and decisions that keep your particular engine turning. Hidden …

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Avoid statement creep and focus on what matters most

Brand, Communications, Org Identity, Purpose, Unheroic Work, Values · September 13, 2021

You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues …

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Beware the noise of other people’s ideas.

Brand, Org Identity, Promises, Purpose · August 23, 2021

The book "Noise, A Flaw in Human Judgement" by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that …

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Find your one thing

Purpose, Subscriber Articles · September 1, 2020

When everything in the world around you is in flux, how to find the one thing your organisation is ‘great’ at can seem an insurmountable …

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The desire to fiddle and other enemies of a brand result

Brand, Purpose, Unheroic Work, Values · September 1, 2020

What are the enemies of the brand result? The desire to fiddle, resistance, and the doldrums. The first one – the desire to fiddle – …

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Brand requires deep work

Brand, Org Identity, Purpose, Values · March 1, 2019

By Michel Hogan I’m a voracious reader and always on the lookout for titles to add to my reading list. It’s particularly nice when that …

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Don’t make your purpose a headline without a story

Brand, Purpose · March 1, 2019

By Michel Hogan Purpose is the new black. Every time I turn around I see a new headline or article on the topic. We are a ‘purpose-driven …

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