You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues …
Purpose
Beware the noise of other people’s ideas.
The book "Noise, A Flaw in Human Judgement" by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that …
Find your one thing
When everything in the world around you is in flux, how to find the one thing your organisation is ‘great’ at can seem an insurmountable …
The desire to fiddle and other enemies of a brand result
What are the enemies of the brand result? The desire to fiddle, resistance, and the doldrums. The first one – the desire to fiddle – …
Brand requires deep work
By Michel Hogan I’m a voracious reader and always on the lookout for titles to add to my reading list. It’s particularly nice when that …
Don’t make your purpose a headline without a story
By Michel Hogan Purpose is the new black. Every time I turn around I see a new headline or article on the topic. We are a ‘purpose-driven …
An org’s little things are the big things
During a podcast, author Tim Ferris and Josh Waitzkin, who was the basis for the book Searching for Bobby Fischer, were discussing the …