Turn in any direction these days, and you'll trip over people talking about their purpose. This is not a bad thing; it's essential to …
Purpose
The lost valley of unheroic work
Organisations are made of unheroic work — those thousands of everyday actions and decisions that keep your particular engine turning. Hidden …
Avoid statement creep and focus on what matters most
You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues …
Beware the noise of other people’s ideas.
The book "Noise, A Flaw in Human Judgement" by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that …
Find your one thing
When everything in the world around you is in flux, how to find the one thing your organisation is ‘great’ at can seem an insurmountable …
The desire to fiddle and other enemies of a brand result
What are the enemies of the brand result? The desire to fiddle, resistance, and the doldrums. The first one – the desire to fiddle – …
Brand requires deep work
By Michel Hogan I’m a voracious reader and always on the lookout for titles to add to my reading list. It’s particularly nice when that …
Don’t make your purpose a headline without a story
By Michel Hogan Purpose is the new black. Every time I turn around I see a new headline or article on the topic. We are a ‘purpose-driven …
An org’s little things are the big things
During a podcast, author Tim Ferris and Josh Waitzkin, who was the basis for the book Searching for Bobby Fischer, were discussing the …