Org Identity

“The primary organising dynamic in life is identity. The first act of life is to define a self, whether a micro organism or a human being. How we humans define ourselves determines our perceptions, beliefs, behaviours and values."Margaret Wheatley 1 The word identity was first recorded in 1560–70 from late Latin identitās meaning...

It's time for a values reality check. Coming to work for you doesn't mean you get to tell me my values. I've had them long before I met you, and they'll still be around when I leave. Yet that's what too many organisations try to do. I've written countless words about values over...

The continuing effort to keep values in balance tempts many organisations to measure and manage them in people’s performance and behaviours. Judging whether they’re holding the value or not.But there is a different way to keep values on track, so they contribute to the brand. One that allows for their...

When an organisation puts a ‘fun place to work’ in their values, they often mean a games room, funky furniture and kombucha on tap. Not how they carry out the unheroic work living beneath the trappings.The Play Ethic author Pat Kane says play “Helps release thoughts that are locked in...

You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues…PurposeVisionMissionCore ValuesStrategic pillarsBrand promiseBrand valuesEssencePersonalityExperience principlesPositioningEtc. I frequently see organisations that have the entire shebang including some I haven’t even listed. It’s madness. No one can hold all of...

The book “Noise, A Flaw in Human Judgement” by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that interfere with judgement when people make decisions.Reading it got me thinking about noise of a different kind.Brand noise.The interference comes from many quarters (and here I am adding...