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Michel Hogan

Brand Counsel

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You are here: Home / Archives for Org Identity

Org Identity

A secret weapon for managing your values

Culture, Org Identity, Unheroic Work, Values · June 23, 2022

The continuing effort to keep values in balance tempts many organisations to measure and manage them in people's performance and behaviours. …

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Every choice is an opportunity to show your purpose

Culture, Org Identity, Purpose, Unheroic Work · May 25, 2022

Turn in any direction these days, and you'll trip over people talking about their purpose. This is not a bad thing; it's essential to …

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Your values will benefit from some (productive) tension

Brand, Culture, Org Identity, Unheroic Work, Values · February 28, 2022

Sticking with values, I want to expand on an element of Aristotle's golden mean from my last article. I call it productive tension. Look …

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How Aristotle and Buddhism can help define your core values.

Brand, Culture, Employee experience, Org Identity, Unheroic Work, Values · February 8, 2022

Too many conversations about values start by asking are they right or wrong. But for most organisations “How do we use them?” is a more …

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Put play to work

Brand, Culture, Employee experience, Org Identity, Unheroic Work · December 1, 2021

When an organisation puts a 'fun place to work' in their values, they often mean a games room, funky furniture and kombucha on tap. Not how …

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Avoid statement creep and focus on what matters most

Brand, Communications, Org Identity, Purpose, Unheroic Work, Values · September 13, 2021

You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues …

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Beware the noise of other people’s ideas.

Brand, Org Identity, Promises, Purpose · August 23, 2021

The book "Noise, A Flaw in Human Judgement" by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that …

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Brand is a warehouse for value

Brand, Org Identity, Unheroic Work · April 26, 2021

Untethering a brand from day-to-day marketing activities can leave people feeling at sea about what remains. If it isn’t all the markers …

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There is no there for values and culture

Culture, Org Identity, Unheroic Work, Values · February 10, 2021

The team of five peered out from their respective Zoom screens. It wasn't the ideal way to do the work we were about to begin, but after …

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