Untethering a brand from day-to-day marketing activities can leave people feeling at sea about what remains. If it isn’t all the markers …
Org Identity
There is no there for values and culture
The team of five peered out from their respective Zoom screens. It wasn't the ideal way to do the work we were about to begin, but after …
A brand is not something you do; it’s the result of it.
Does your to-do list include working on the brand? How about your team’s list? It’s almost certainly on the organisation’s list. And if …
Keeping your promises can help you avoid the minefield of people’s outrage.
People making demands of a company to act differently isn’t a new story. However, the nature of what they’re asking for is shifting. In a …
Brand requires deep work
By Michel Hogan I’m a voracious reader and always on the lookout for titles to add to my reading list. It’s particularly nice when that …
The Employee and Customer Experience Loop
By Michel Hogan The experience employees have becomes the experience customers have, which circles back around to employees in a loop. It …
An org’s little things are the big things
During a podcast, author Tim Ferris and Josh Waitzkin, who was the basis for the book Searching for Bobby Fischer, were discussing the …