Promises play an indispensable part in how value accrues in your brand result. Yet despite that, too little thought gets applied to what's …
Promises
Do you actually follow through on the ‘satisfaction guarantee’ on the front desk?
The sign on the counter said: ”If you’re not satisfied with your stay, let us know and we’ll make it right.” I’m sure plenty of similar …
Communication with employees is a Goldilocks problem
Ask people what their organisations need to do better, and nine times out of 10, they will say communicate. Whether it’s too much or too …
Five signs your company values might be bullshit
The combination of hubris and aspiration, liberally sprinkled with puffery make many value sets mosh pits of self-delusion. So there’s …
Clear agreements are the mother’s milk of promises
I’m always looking for ways different ways to make it easier for people to think about their promises. Last week listening to a recent …
Culture is critical to keeping the promises you make
Take a look around at the broken promises you see. How did it happen? Was it neglect, poor planning, a deliberate act? My research …
Keeping your promises can help you avoid the minefield of people’s outrage.
People making demands of a company to act differently isn’t a new story. However, the nature of what they’re asking for is shifting. In a …
When communication fails, peoples’ experience is the casualty
A friend Sue (not her real name) lives in a rental house that’s up for sale — in our overheated real estate market, it’s a common story. The …
The myth of wow
By Michel Hogan It started with a conversation: Me: “You don’t need to exceed expectations, just do what you say.” Them: “So, …