When a brand's store of value overflows, there's usually an undercurrent of I care about what you care about going on between me and you. It …
Promises
A new tool for making promises you can keep
On the bottom shelf of my bookcase, I've got a small library of books and a stack of papers that explore promises and commitments. The …
In a game of experience happenstance, you lose.
Experience without expectations is unthinkable — literally. What I believe will happen plays a prominent part in how I feel about what does …
Beware the noise of other people’s ideas.
The book "Noise, A Flaw in Human Judgement" by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that …
How to make the most of your values.
Values are not there as a billboard for your goodness. Frankly, I don’t care what someone who doesn’t work for me, with me and buy from me …
Trust turbo-charges your brand result.
Are you a trust given or a trust earned person? In my experience, everyone is one or the other, and like oil and water, the two don't …
The consequences of promises
Consequences always follow promises, and the nature of the outcome is determined by whether you keep or break them. At first glance, …
I am not on a journey
These days, it feels like every damn thing I do is called a journey. I'm not buying a drill. I'm on a home improvement journey. I don't …
How expectations and obligations cascade into broken promises
Promises play an indispensable part in how value accrues in your brand result. Yet despite that, too little thought gets applied to what's …