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Michel Hogan

Brand Counsel

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You are here: Home / Archives for Operations

Operations

Stop ‘mis-placing’ your brand and put its value to work.

Brand, Leadership, Marketing, Operations · March 24, 2022

"And then we started the brand work", said the CEO while I listened to her talk about the behind-the-scenes effort to reimagine their …

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A new tool for making promises you can keep

Culture, Leadership, Operations, Promises, Unheroic Work · January 20, 2022

On the bottom shelf of my bookcase, I've got a small library of books and a stack of papers that explore promises and commitments. The …

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Set your upper bounds and march to success

Brand, Operations, Unheroic Work · November 12, 2021

Taking measured action over and over is decidedly unsexy. Especially given it runs counter to the more common 'splashy launch' mindset. Yet, …

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Culture happens one action and decision at a time and changes the same way.

Culture, Employee experience, Operations, Unheroic Work · June 22, 2021

Anyone who has ever tried to change an organisation's culture can attest to legacy's sticky hold, where the pull of the past routinely …

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What makes unheroic work worthy of attention?

Brand, Operations, Subscriber Articles, Unheroic Work · April 6, 2021

The term ‘unheroic work’ first landed in my language via a book by Jedediah Purdy1 about the commons of politics and community. The quote …

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Five signs your company values might be bullshit

Brand, Culture, Customer Experience, Operations, Promises, Values · September 2, 2020

The combination of hubris and aspiration, liberally sprinkled with puffery make many value sets mosh pits of self-delusion. So there’s …

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No growth is bad, too much growth is equally dangerous

Operations, Unheroic Work · September 2, 2020

When a business closes up shop for good, the question of what happened often overlooks the role growth played in the failure. Sure, you …

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Your operations are not a distraction, they are a vital part of your brand result

Brand, Operations, Unheroic Work · September 1, 2020

While taking a morning spin through a few email newsletters I get, a quote in an article about a fashion label taking private equity …

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