Does your to-do list include working on the brand? How about your team’s list? It’s almost certainly on the organisation’s list. And if …
Unheroic Work
If the word ‘brand’ makes you think ‘logo’, you’re missing the point
Walking through the lunch throng after a recent conference talk, I got waylaid by the comment ‘we’re working on our brand’. Because I had …
No growth is bad, too much growth is equally dangerous
When a business closes up shop for good, the question of what happened often overlooks the role growth played in the failure. Sure, you …
The unheralded, yet essential role leaders play in achieving the brand result
Unheroic work sustains a robust and resilient brand result. However, I have never seen one achieved if people in leadership aren’t also …
Clear agreements are the mother’s milk of promises
I’m always looking for ways different ways to make it easier for people to think about their promises. Last week listening to a recent …
Your operations are not a distraction, they are a vital part of your brand result
While taking a morning spin through a few email newsletters I get, a quote in an article about a fashion label taking private equity …
The desire to fiddle and other enemies of a brand result
What are the enemies of the brand result? The desire to fiddle, resistance, and the doldrums. The first one – the desire to fiddle – …