Untethering a brand from day-to-day marketing activities can leave people feeling at sea about what remains. If it isn’t all the markers …
Unheroic Work
What makes unheroic work worthy of attention?
The term ‘unheroic work’ first landed in my language via a book by Jedediah Purdy1 about the commons of politics and community. The quote …
20 things that aren’t marketing, that are part of achieving your brand result
After hundreds of articles and speeches and a couple of books about 'brand as a result of the promises you keep', I still get people …
There is no there for values and culture
The team of five peered out from their respective Zoom screens. It wasn't the ideal way to do the work we were about to begin, but after …
A brand is not something you do; it’s the result of it.
Does your to-do list include working on the brand? How about your team’s list? It’s almost certainly on the organisation’s list. And if …
If the word ‘brand’ makes you think ‘logo’, you’re missing the point
Walking through the lunch throng after a recent conference talk, I got waylaid by the comment ‘we’re working on our brand’. Because I had …
No growth is bad, too much growth is equally dangerous
When a business closes up shop for good, the question of what happened often overlooks the role growth played in the failure. Sure, you …
The unheralded, yet essential role leaders play in achieving the brand result
Unheroic work sustains a robust and resilient brand result. However, I have never seen one achieved if people in leadership aren’t also …
Clear agreements are the mother’s milk of promises
I’m always looking for ways different ways to make it easier for people to think about their promises. Last week listening to a recent …