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Michel Hogan

Brand Counsel

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You are here: Home / Archives for Unheroic Work

Unheroic Work

How rules can undermine good judgement

Brand, Subscriber Articles, Unheroic Work · March 15, 2023

During a recent lengthy morning commute, I listened to the Knowledge Project podcast, where host Shane Parrish interviewed Aaron Dignan. …

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Make a Done List

Customer Experience, Employee experience, Promises, Purpose, Unheroic Work · March 6, 2023

Hands up if you have a ‘to-do’ list. I suspect nearly everyone does. Now hands up if you have a ‘done’ list. Fewer if any, hands in the air. …

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What we owe each other

Culture, Customer Experience, Employee experience, Promises, Purpose, Unheroic Work, Values · August 9, 2022

When a brand's store of value overflows, there's usually an undercurrent of I care about what you care about going on between me and you. It …

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Genuine engagement is found in activity

Culture, Employee experience, Unheroic Work · July 12, 2022

Forbes Magazine describes the idea of staff engagement as "the emotional commitment the employee has to the organisation and its goals". And …

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A secret weapon for managing your values

Culture, Org Identity, Unheroic Work, Values · June 23, 2022

The continuing effort to keep values in balance tempts many organisations to measure and manage them in people's performance and behaviours. …

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Every choice is an opportunity to show your purpose

Culture, Org Identity, Purpose, Unheroic Work · May 25, 2022

Turn in any direction these days, and you'll trip over people talking about their purpose. This is not a bad thing; it's essential to …

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How good intentions become bad communications

Brand, Communications, Subscriber Articles, Unheroic Work · May 9, 2022

It's 1990, and a Stanford University graduate student in psychology named Elizabeth Newton is using a game to test how people communicate. …

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Your values will benefit from some (productive) tension

Brand, Culture, Org Identity, Unheroic Work, Values · February 28, 2022

Sticking with values, I want to expand on an element of Aristotle's golden mean from my last article. I call it productive tension. Look …

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How Aristotle and Buddhism can help define your core values.

Brand, Culture, Employee experience, Org Identity, Unheroic Work, Values · February 8, 2022

Too many conversations about values start by asking are they right or wrong. But for most organisations “How do we use them?” is a more …

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