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Michel Hogan

Brand Counsel

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Brand

How good intentions become bad communications

Brand, Communications, Subscriber Articles, Unheroic Work · May 9, 2022

It's 1990, and a Stanford University graduate student in psychology named Elizabeth Newton is using a game to test how people communicate. …

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Stop ‘mis-placing’ your brand and put its value to work.

Brand, Leadership, Marketing, Operations · March 24, 2022

"And then we started the brand work", said the CEO while I listened to her talk about the behind-the-scenes effort to reimagine their …

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Your values will benefit from some (productive) tension

Brand, Culture, Org Identity, Unheroic Work, Values · February 28, 2022

Sticking with values, I want to expand on an element of Aristotle's golden mean from my last article. I call it productive tension. Look …

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How Aristotle and Buddhism can help define your core values.

Brand, Culture, Employee experience, Org Identity, Unheroic Work, Values · February 8, 2022

Too many conversations about values start by asking are they right or wrong. But for most organisations “How do we use them?” is a more …

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Put play to work

Brand, Culture, Employee experience, Org Identity, Unheroic Work · December 1, 2021

When an organisation puts a 'fun place to work' in their values, they often mean a games room, funky furniture and kombucha on tap. Not how …

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Set your upper bounds and march to success

Brand, Operations, Unheroic Work · November 12, 2021

Taking measured action over and over is decidedly unsexy. Especially given it runs counter to the more common 'splashy launch' mindset. Yet, …

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In a game of experience happenstance, you lose.

Brand, Communications, Customer Experience, Employee experience, Promises, Subscriber Articles · October 14, 2021

Experience without expectations is unthinkable — literally. What I believe will happen plays a prominent part in how I feel about what does …

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Avoid statement creep and focus on what matters most

Brand, Communications, Org Identity, Purpose, Unheroic Work, Values · September 13, 2021

You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues …

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Beware the noise of other people’s ideas.

Brand, Org Identity, Promises, Purpose · August 23, 2021

The book "Noise, A Flaw in Human Judgement" by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that …

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michelhogan

Mood #ngv #artwander Mood #ngv #artwander
Love spending time with Rothko. Always see somethi Love spending time with Rothko. Always see something new… #ngv #artwander #reset
About as close to a selfie as l get 🙃 #ngv wand About as close to a selfie as l get 🙃 #ngv wander #oldmirror
Wintery sky and sea to match. #beachinanyweather # Wintery sky and sea to match. #beachinanyweather #love3305
Just because flowers. Live the soft tones and dece Just because flowers. Live the soft tones and deceptively hardy blooms. #flowers #crysanthemum
Beach ramble reflections, washed up coral and low Beach ramble reflections, washed up coral and low tide rocks. Love the different moods a beach evokes. #beachwalk #torquay #whitesbeach
Whenever l hit the road, l always wonder at the sc Whenever l hit the road, l always wonder at the scale and expanse of land unfolding.
Sunrise action at Bringalbert Lake this morning. W Sunrise action at Bringalbert Lake this morning. Worth the early start! #eastertrippin #sunrisesky #sunrise
Afternoon de-light through the trees. #eastertripp Afternoon de-light through the trees. #eastertrippin #camping #middleofnowhere
harvest moon. Happy Easter. #bringalbertlake (no l harvest moon. Happy Easter. #bringalbertlake (no lake but lovely and away from the hordes)
Jetty Southend SA cool and misty #eastertrippin Jetty Southend SA cool and misty #eastertrippin
last light sunset Southend SA #eastertrippin last light sunset Southend SA  #eastertrippin
Beach for days and maybe a fish… #discoverybay # Beach for days and maybe a fish… #discoverybay #nelson #eastertrippin
artful drifts of bobble seaweed, air soft with ear artful drifts of bobble seaweed, air soft with early light. #happyplace #beachwalk #morningbeach #visitportlandvic
Misty streaky golden morning rays dancing over the Misty streaky golden morning rays dancing over the water at Bridgewater Beach. #visitportlandvic #morningrays
Dreamy gum tree vibe. Gorgeous soft eucalyptus gre Dreamy gum tree vibe. Gorgeous soft eucalyptus green and pale honey bark. Timeless combo. Endlessly restful. #eucalyptus #gumtree #naturecolours
Cactus flower time again. A glorious brief burst - Cactus flower time again. A glorious brief burst - then gone. #cactusflower
Friday playdate #Chanel exhibition @ngvmelbourne - Friday playdate #Chanel exhibition @ngvmelbourne - mind boggling to examine detail of her exquisite creations. #ngvchanel
Arty sunflowers - happy faces even in black and wh Arty sunflowers - happy faces even in black and white. #sunflowers #blackandwhitephotography #happyflowers #homegrown
Graceful curves and simple warm tones. Loving gett Graceful curves and simple warm tones. Loving getting to know this beauty. No name yet… l name things but it sometimes takes a while for the name to appear.  Stay tuned … #playingguitar #acousticguitar 

P.s the beautiful minimal stand custom made by @speldesign. You can see the neck support detail.
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