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Michel Hogan

Brand Counsel

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Brand

Think about your culture as a pilgrimage

Brand, Culture, Employee experience, Subscriber Articles · May 30, 2023

You have a culture if your organisation is over a few days old. It’s made of how you do things and is rooted in values. It’s also in flux. …

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How rules can undermine good judgement

Brand, Subscriber Articles, Unheroic Work · March 15, 2023

During a recent lengthy morning commute, I listened to the Knowledge Project podcast, where host Shane Parrish interviewed Aaron Dignan. …

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How good intentions become bad communications

Brand, Communications, Subscriber Articles, Unheroic Work · May 9, 2022

It's 1990, and a Stanford University graduate student in psychology named Elizabeth Newton is using a game to test how people communicate. …

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Stop ‘mis-placing’ your brand and put its value to work.

Brand, Leadership, Marketing, Operations · March 24, 2022

"And then we started the brand work", said the CEO while I listened to her talk about the behind-the-scenes effort to reimagine their …

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Your values will benefit from some (productive) tension

Brand, Culture, Org Identity, Unheroic Work, Values · February 28, 2022

Sticking with values, I want to expand on an element of Aristotle's golden mean from my last article. I call it productive tension. Look …

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How Aristotle and Buddhism can help define your core values.

Brand, Culture, Employee experience, Org Identity, Unheroic Work, Values · February 8, 2022

Too many conversations about values start by asking are they right or wrong. But for most organisations “How do we use them?” is a more …

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Put play to work

Brand, Culture, Employee experience, Org Identity, Unheroic Work · December 1, 2021

When an organisation puts a 'fun place to work' in their values, they often mean a games room, funky furniture and kombucha on tap. Not how …

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Set your upper bounds and march to success

Brand, Operations, Unheroic Work · November 12, 2021

Taking measured action over and over is decidedly unsexy. Especially given it runs counter to the more common 'splashy launch' mindset. Yet, …

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In a game of experience happenstance, you lose.

Brand, Communications, Customer Experience, Employee experience, Promises, Subscriber Articles · October 14, 2021

Experience without expectations is unthinkable — literally. What I believe will happen plays a prominent part in how I feel about what does …

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