Untethering a brand from day-to-day marketing activities can leave people feeling at sea about what remains. If it isn’t all the markers …
Brand
What makes unheroic work worthy of attention?
The term ‘unheroic work’ first landed in my language via a book by Jedediah Purdy1 about the commons of politics and community. The quote …
How expectations and obligations cascade into broken promises
Promises play an indispensable part in how value accrues in your brand result. Yet despite that, too little thought gets applied to what's …
20 things that aren’t marketing, that are part of achieving your brand result
After hundreds of articles and speeches and a couple of books about 'brand as a result of the promises you keep', I still get people …
A personal brand result
The old chestnut of "personal brand" is topical as ever. And this week I joined a Linkedin Live session with Naishadh Gadani and Karalyn …
A brand is not something you do; it’s the result of it.
Does your to-do list include working on the brand? How about your team’s list? It’s almost certainly on the organisation’s list. And if …
Five signs your company values might be bullshit
The combination of hubris and aspiration, liberally sprinkled with puffery make many value sets mosh pits of self-delusion. So there’s …
If the word ‘brand’ makes you think ‘logo’, you’re missing the point
Walking through the lunch throng after a recent conference talk, I got waylaid by the comment ‘we’re working on our brand’. Because I had …
If your values don’t push back, they’re probably principles
During what passes for idle chatter during coffee and networking at a recent event, the throw-away comment, “I think values are a load of …