You know the page. There might even be one in your organisation. At the top is purpose, and from there, the cascade continues …
Brand
Beware the noise of other people’s ideas.
The book "Noise, A Flaw in Human Judgement" by Daniel Kahneman, Cass Sunstein and Oliver Sibony explores the information and choices that …
Trust turbo-charges your brand result.
Are you a trust given or a trust earned person? In my experience, everyone is one or the other, and like oil and water, the two don't …
The consequences of promises
Consequences always follow promises, and the nature of the outcome is determined by whether you keep or break them. At first glance, …
Brand is a warehouse for value
Untethering a brand from day-to-day marketing activities can leave people feeling at sea about what remains. If it isn’t all the markers …
What makes unheroic work worthy of attention?
The term ‘unheroic work’ first landed in my language via a book by Jedediah Purdy1 about the commons of politics and community. The quote …
How expectations and obligations cascade into broken promises
Promises play an indispensable part in how value accrues in your brand result. Yet despite that, too little thought gets applied to what's …
20 things that aren’t marketing, that are part of achieving your brand result
After hundreds of articles and speeches and a couple of books about 'brand as a result of the promises you keep', I still get people …
A personal brand result
The old chestnut of "personal brand" is topical as ever. And this week I joined a Linkedin Live session with Naishadh Gadani and Karalyn …