The old chestnut of "personal brand" is topical as ever. And this week I joined a Linkedin Live session with Naishadh Gadani and Karalyn …
Brand
A brand is not something you do; it’s the result of it.
Does your to-do list include working on the brand? How about your team’s list? It’s almost certainly on the organisation’s list. And if …
Five signs your company values might be bullshit
The combination of hubris and aspiration, liberally sprinkled with puffery make many value sets mosh pits of self-delusion. So there’s …
If the word ‘brand’ makes you think ‘logo’, you’re missing the point
Walking through the lunch throng after a recent conference talk, I got waylaid by the comment ‘we’re working on our brand’. Because I had …
If your values don’t push back, they’re probably principles
During what passes for idle chatter during coffee and networking at a recent event, the throw-away comment, “I think values are a load of …
The unheralded, yet essential role leaders play in achieving the brand result
Unheroic work sustains a robust and resilient brand result. However, I have never seen one achieved if people in leadership aren’t also …
Clear agreements are the mother’s milk of promises
I’m always looking for ways different ways to make it easier for people to think about their promises. Last week listening to a recent …
Your operations are not a distraction, they are a vital part of your brand result
While taking a morning spin through a few email newsletters I get, a quote in an article about a fashion label taking private equity …
A most unpopular idea
Here’s the idea. Don’t try and change the world. Heresy I know, because we live in the age of go big or go home. But I’m more than a …