Brand

A personal brand result

Brand · October 28, 2020

The old chestnut of "personal brand" is topical as ever. And this week I joined a Linkedin Live session with Naishadh Gadani and Karalyn …

Does your to-do list include working on the brand? How about your team’s list? It’s almost certainly on the organisation’s list. And if …

The combination of hubris and aspiration, liberally sprinkled with puffery make many value sets mosh pits of self-delusion. So there’s …

Brand, Unheroic Work · September 2, 2020

Walking through the lunch throng after a recent conference talk, I got waylaid by the comment ‘we’re working on our brand’. Because I had …

Brand, Values · September 2, 2020

During what passes for idle chatter during coffee and networking at a recent event, the throw-away comment, “I think values are a load of …

Unheroic work sustains a robust and resilient brand result. However, I have never seen one achieved if people in leadership aren’t also …

I’m always looking for ways different ways to make it easier for people to think about their promises. Last week listening to a recent …

While taking a morning spin through a few email newsletters I get, a quote in an article about a fashion label taking private equity …

Brand · September 1, 2020

Here’s the idea. Don’t try and change the world. Heresy I know, because we live in the age of go big or go home. But I’m more than a …