“You can’t give people what they want. You can give them something else.” This quote by the late Anthony Martignetti stopped me in my tracks because it perfectly encapsulates what organisations struggle with and provides the answer – all neatly presented in two sentences. The problem isn’t that people can’t tell you what they want. […]
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Don’t Ignore the Elephant
“Don’t think of an elephant.” I’m not sure the exact origins of that phrase but I first became away of it via George Lakoff’s book of the same name, and a story in Chip Kidd’s book Cheese Monkeys. My take on the meaning is once you think about one of those lumbering grey pachyderms it […]