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Michel Hogan

Brand Counsel

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Brand

What makes unheroic work worthy of attention?

Brand, Operations, Subscriber Articles, Unheroic Work · April 6, 2021

The term ‘unheroic work’ first landed in my language via a book by Jedediah Purdy1 about the commons of politics and community. The quote …

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How expectations and obligations cascade into broken promises

Brand, Communications, Promises · March 16, 2021

Promises play an indispensable part in how value accrues in your brand result. Yet despite that, too little thought gets applied to what's …

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20 things that aren’t marketing, that are part of achieving your brand result

Brand, Subscriber Articles, Unheroic Work · March 3, 2021

After hundreds of articles and speeches and a couple of books about 'brand as a result of the promises you keep', I still get people …

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A personal brand result

Brand · October 28, 2020

The old chestnut of "personal brand" is topical as ever. And this week I joined a Linkedin Live session with Naishadh Gadani and Karalyn …

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A brand is not something you do; it’s the result of it.

Brand, Org Identity, Unheroic Work · October 28, 2020

Does your to-do list include working on the brand? How about your team’s list? It’s almost certainly on the organisation’s list. And if …

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Five signs your company values might be bullshit

Brand, Culture, Customer Experience, Operations, Promises, Values · September 2, 2020

The combination of hubris and aspiration, liberally sprinkled with puffery make many value sets mosh pits of self-delusion. So there’s …

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If the word ‘brand’ makes you think ‘logo’, you’re missing the point

Brand, Unheroic Work · September 2, 2020

Walking through the lunch throng after a recent conference talk, I got waylaid by the comment ‘we’re working on our brand’. Because I had …

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If your values don’t push back, they’re probably principles

Brand, Values · September 2, 2020

During what passes for idle chatter during coffee and networking at a recent event, the throw-away comment, “I think values are a load of …

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The unheralded, yet essential role leaders play in achieving the brand result

Brand, Leadership, Unheroic Work · September 1, 2020

Unheroic work sustains a robust and resilient brand result. However, I have never seen one achieved if people in leadership aren’t also …

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Darn the sun is bright. My kind of morning meeting Darn the sun is bright. My kind of morning meeting! #beachwalk #morningmeeting #flockofseagulls
Rainy Sunday wander around Mills vintage market in Rainy Sunday wander around Mills vintage market in Moolap. Dishes and glassware galore, the odd seal and plenty of more is more. #vintagestyle #rainydays #sundaywandering #morestuff
Goodbye summer. Last week was our last gasp. Time Goodbye summer. Last week was our last gasp. Time for coats and cashmere. #goodbyesummer
A splash of sunshine. #youneverregretaswim #skyfor A splash of sunshine. #youneverregretaswim #skyfordays #bluehorizon
Part 2 morning view. #portlandharbour #love3305 #p Part 2 morning view. #portlandharbour #love3305 #portlandvic
Morning view while enjoying a coffee - total calm Morning view while enjoying a coffee - total calm with a pencil sharp reflection. #portlandharbour #love3305 #portlandvic
No boat ramp. No problem. #bridgewaterbeach #morni No boat ramp. No problem. #bridgewaterbeach #morningwalk #beachlife #blackandwhitebeach #iloveportlandoz
morning bliss low tide wander #bridgewaterbeach #p morning bliss low tide wander #bridgewaterbeach #portlandvic #beachliving #beachwalk #love3305
Sunrise backdrop. #roadtrip #ontheroad #lookback Sunrise backdrop. #roadtrip #ontheroad #lookback
Drive by photography. Easter road trip. Outside Mo Drive by photography. Easter road trip. Outside Mortlake on the way to Woolsthorpe. #roadtrip #gosouthewest
Float. Beach dreaming. #autumnbeach #bluefordays # Float. Beach dreaming. #autumnbeach #bluefordays #beachliving #torquay #pointimpossible #neverregretaswim
Autumn calm. #skyfordays #beachwalk #blackandwhite Autumn calm. #skyfordays #beachwalk #blackandwhitebeach
Enjoying this view while it lasts - l suspect it w Enjoying this view while it lasts - l suspect it will be a sea of houses before too much longer. #dailywalk #edgeoftown #paddock #fields
splish splash - glorious autumn days are perfect f splish splash - glorious autumn days are perfect for sneaking off to the beach. Fewer people. Warm water. Golden sunlight. #bliss #autumnbeach #beachbreak #youneverregretaswim #pointimpossible #torquay
Acknowledging all the wise, kind, fierce and formi Acknowledging all the wise, kind, fierce and formidable women around the world on this 2021 #internationalwomensday #getloud #mumsroses
Mesmerizing swirls where tide and dry sand meet. # Mesmerizing swirls where tide and dry sand meet. #beachwalk #beachtextures
A tangle of beachy goodness. Just the way l found A tangle of beachy goodness. Just the way l found it. #beachwalk
Misty morning beach amble. Treasure hunting aling Misty morning beach amble. Treasure hunting aling the high tide line. Finds to follow  #bridgewaterbeach #portlandvictoria #love3305 #beachwalk
Morning walk around Fitzroy Gardens this morning l Morning walk around Fitzroy Gardens this morning looking at spots for an outdoor workshop next week. Rear view of Captain Cook’s Cottage and statue among the towering trees. #fitzroygardens #morningwalk #gardens #parks
Lockdown cookies. Healthy chocolate chunk via @ter Lockdown cookies. Healthy chocolate chunk via @teresacutter_healthychef #yum #homemade
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