The combination of hubris and aspiration, liberally sprinkled with puffery make many value sets mosh pits of self-delusion. So there’s …
Values
If your values don’t push back, they’re probably principles
During what passes for idle chatter during coffee and networking at a recent event, the throw-away comment, “I think values are a load of …
The desire to fiddle and other enemies of a brand result
What are the enemies of the brand result? The desire to fiddle, resistance, and the doldrums. The first one – the desire to fiddle – …
Brand requires deep work
By Michel Hogan I’m a voracious reader and always on the lookout for titles to add to my reading list. It’s particularly nice when that …
Your values are an operating system for making promises
By Michel Hogan I have a confession. I’m a podcast junkie and the ‘Waking Up’ podcast with Sam Harris is among the cornucopia of series I …