13 Mar This article will have a new name next week, here’s why
I’m not one for grand announcements. I’d rather do the work and write about the ideas, not myself. But starting next issue, I’m changing the name of these articles and thought you might wonder—what the heck?
Rewind a year. Something niggled. A twinge that became an uneasy question. What if my one big thing had shifted? And after a hard look at recent work, at the patterns and threads in my practice over the last decade. A scary, yet emancipating awareness emerged.
Brand was no longer the point.
I still believe brand is a store of value—a result of how people and organisations do things and the promises they keep. But I can’t ignore that what fires me today is that how part. Where the unheroic work of people’s behaviour and choices compounds to become culture.
So, I asked myself (and a few friends). What if I shed my brand coat and donned one more tailored to how people work together? The resoundingly answer was, “Do it!”
And that shift also means a new name here, from The Brand Article to Unheroic Work. I’ll still explore values, purpose, promises and experience. Think out loud about how they coalesce into culture. Unravelling what happens when they work and when they don’t.
I hope you’ll stick around for the Culture Counsel chapter of my story. Give me a chance to elevate your unheroic work and help you find practical ways to think about culture.
Thanks for reading.